Brookside Responds To Fan Love, Creating "100 Lb Bag Of Brookside Chocolate"

HERSHEY, Pa., Nov. 5, 2015 /PRNewswire/ -- Brookside fans are known to express their love of Brookside --the brand known for its soft fruit flavored centers, covered in smooth dark chocolate—in hyperbolic ways. Describing it as "The Answer to Life" (@sweetbrunette96) or even "The best snack this side of the galaxy" (@luanmaiej20) Brookside fans are not at a loss for words when it comes to these "Amazeballs" or "Devil in a bag" chocolates. Their comments have powered the brand's recent ad campaign. Today, Brookside brings one brand fan's wish to life, and gives consumers nationwide the chance to further indulge in their love of Brookside Chocolates via 100lbsofBrookside.com.

"Why is this bag only two pounds? Aargh…. They're rich and smooth and velvety….."
Brand fan, Christopher B.

Taking a cue from Christopher B., Brookside created the brand's first and only 100 lb. Bag of BROOKSIDE Chocolate*, chronicling its epic journey by video to the front door of Christopher B.  View the expedition of a lifetime here on YouTube as "George" lugs 100 lbs. of Brookside through treacherous terrain to Christopher B.'s door!*

Now, in the spirit of his comment, the brand launched the #100lbsofBROOKSIDE sweepstakes enabling all fans the chance to grab up their own 100lbs of Brookside Chocolates. Through November 22, 2015, Brookside is asking fans to tell them what they would do to receive 100 lbs. of Brookside Chocolates to share with family and friends.  Visit www.100lbsofbrookside.com for full details.

Brookside will deliver – in total - nearly one ton of "The best slash worst thing that's ever happened to me." (@JenniferVills) chocolates to lucky fans over the course of three weeks. Each day of the sweepstakes, three entrants will be randomly selected to receive a 2lb bag of Brookside Chocolates. Each week, five grand prize winners will receive 100lbs of assorted Brookside Chocolates.

*Dramatization.  Not actual weight.  Chris B. received 100 lbs. of assorted Brookside Chocolates.

How it Works:
Now through November 22, 2015, Brookside is asking fans to tell them what they would do for their own 100 lb. bag of BROOKSIDE chocolate. Fans are encouraged to respond as creatively as possible via Twitter by following @BROOKSIDE_Choc and using hashtag #100lbsofBROOKSIDE #sweepstakes, or by posting on Instagram, Vine or Tumblr for the chance to have 100 lbs. of Brookside delivered to their door.

The winning entries will receive a variety of Brookside products including:

• Brookside Dark Chocolate Acai & Blueberry Flavors
• Brookside Dark Chocolate Pomegranate Flavor
• Brookside Dark Chocolate Goji & Raspberry Flavors
• Brookside Dark Chocolate Crunchy Clusters Berry Medley Flavors

For more information, visit www.100lbsofbrookside.com.

About Hershey
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 22,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

To learn more -
Visit: www.thehersheycompany.com

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SOURCE The Hershey Company

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