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Brother's Bond Bourbon lanza una estrategia de expansión global en tres continentes
  • USA - Français
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  • USA - English

Brother's Bond Bourbon

News provided by

Brother's Bond Bourbon

Mar 05, 2025, 09:05 ET

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Nuevas alianzas estratégicas mejoran la disponibilidad global del galardonado whisky de primera calidad

PLANO, Texas, 5 de marzo de 2025 /PRNewswire/ -- Brother's Bond Bourbon, se enorgullece de anunciar su expansión global con alianzas estratégicas en mercados internacionales clave. La galardonada marca de bourbon, fundada por actores, viejos amigos y expertos en whisky, Ian Somerhalder y Paul Wesley, está ampliando su alcance global con Brand Venture en Europa, Nimbility en Asia y Craft & Culture en los Emiratos Árabes Unidos. Esta expansión marca un hito importante en la misión de Brother's Bond de llevar bourbon excepcional a los consumidores de todo el mundo.

Brother's Bond Bourbon comenzó a trabajar con Brand Venture en 2024 para explorar oportunidades de mercado para las ventas directas al consumidor (DTC) en Europa. Tras el éxito demostrado de este enfoque, la marca ahora se está expandiendo más hacia los mercados internacionales con una estrategia de distribución integral. Brand Venture supervisará todas las operaciones logísticas, de almacenamiento y financieras de Brother's Bond Bourbon en Europa, agilizando la gestión de existencias y el cumplimiento de pedidos en el Reino Unido y Europa. Además, Brother's Bond se ha asociado con Nimbility para establecer una fuerte presencia en Asia y con Craft & Culture para presentar su bourbon premium a los consumidores de los Emiratos Árabes Unidos.

"Expandir Brother's Bond Bourbon a nivel internacional siempre ha sido parte de nuestra visión a largo plazo", dijo Vincent Hanna, consejero delegado de Brother's Bond Bourbon. "Estamos encantados de asociarnos con tres socios globales clave para llevar nuestro galardonado whisky ultra premium a nuevos consumidores en todo el mundo. Este es un gran paso adelante en nuestro viaje para compartir nuestra pasión, innovación y artesanía con los amantes del whisky de todo el mundo: un sorbo, una historia, un vínculo a la vez".

Brother's Bond Bourbon está lanzando cuatro expresiones en sus mercados internacionales, cada una de las cuales refleja la artesanía y la dedicación detrás de la marca:

  • Brother's Bond Straight Bourbon Whiskey – Un bourbon puro de cuatro granos y alto contenido de centeno y el producto estrella de la cartera de Brother's Bond.
  • Brother's Bond American Blended Rye Whiskey – Una mezcla audaz e innovadora que redefine la experiencia del whisky de centeno.
  • Brother's Bond Cask Strength Straight Bourbon – Un bourbon potente y sin filtrar elaborado para verdaderos entusiastas del whisky.
  • Brother's Bond Bottled-In-Bond Straight Bourbon – Una expresión atemporal de herencia, tradición y calidad inigualable.

Con un compromiso con la excelencia, Brother's Bond Bourbon ha establecido una infraestructura sólida en cada región para garantizar una distribución eficiente y un acceso sin inconvenientes para los consumidores. A través de sus asociaciones con Brand Venture, Nimbility y Craft & Culture, la marca está preparada para generar un impacto duradero en el mercado internacional de bebidas espirituosas.

Acerca de Brother's Bond
Brother's Bond Bourbon, fundada por los famosos hermanos de la pantalla, productores de whisky y amigos de la vida real Ian Somerhalder y Paul Wesley, es una marca de bourbon de primera calidad celebrada por su excepcional calidad y artesanía. Elaborada meticulosamente con los mejores ingredientes naturales y añejada a la perfección, Brother's Bond rinde homenaje a la rica herencia de la elaboración del whisky estadounidense. La cartera de whiskies de lotes pequeños, seleccionada a mano y premiada, incluye Straight Bourbon, Original Cask Strength Straight Bourbon, American Blended Rye, Regenerative Grain Straight Bourbon y Bottled-in-Bond Straight Bourbon, que ha sido reconocido como uno de los 5 mejores bourbons del mundo. Más allá de un sabor excepcional, Brother's Bond está comprometida con la sostenibilidad, y destina una parte de las ganancias a la agricultura regenerativa y al abastecimiento responsable con cada botella vendida. Brother's Bond está redefiniendo lo que significa disfrutar de un whisky de primera calidad: un sorbo, una historia, un vínculo a la vez. Es hora de crear un vínculo. Para más información, visite www.brothersbondbourbon.com y síganos en Instagram, Facebook, y TikTok @brothersbondbourbon y X @brothersbond.

CONTACTO: 
Laura Mulhern
[email protected]

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