Brrr! One of Eight Global Companies Selected for Decoded Fashion in Milan, Italy

Only U.S.-Based Company Named as Finalist for Fashion Innovation International Award

Nov 17, 2015, 08:00 ET from Brrr!

ATLANTA, Nov. 17, 2015 /PRNewswire/ -- Brrr! announces today that the year-old company is about to hit the global fashion scene at the highly competitive Decoded Fashion Milan Summit, November 17-18 in Milan.  Decoded Fashion recognizes the most innovative tech solutions for fashion and retail. Selected as the only finalist outside of Europe and Asia, Brrr! executives will present on-stage to a judging panel of industry leaders representing Fashion Technology Accelerator, Intesa Sanpaolo, and Hogan Management, as well as to an international audience of fashion and technology elite, gaining unprecedented exposure to top fashion brands and winning prizes that could help accelerate the growth of the business. 

Former Spanx executives Mary-Cathryn Kolb and Tosha Hays have engineered a permanently cool, powered by air fabric that is designed for everyday use, with the style and purpose that today's consumers expect from their apparel and accessories.  Brrr!'s proprietary technology, BrrrX, creates a fabric that is permanently cool, moisture wicking and offers UV/SPF protection. Brrr! offers a product line of women's apparel and accessories, which are all available on its e-commerce site.

"We are very pleased to be recognized in such esteemed international company," states Mary-Cathryn Kolb, co-founder and CEO of Brrr!. "Our vision is ambitious and attainable … change the performance textile global marketplace forever. This award opportunity can change the course of our company and help us to bring the BrrrX technology to a much broader market."

Prizes for the winning companies at Decoded Fashion Milan will include:

  • Mentorship by Hogan Management and visit to the Headquarters
  • €10,000 in cash sponsored by Fashion Technology Accelerator
  • Access to Acceleration Program "Fast Growth" by Fashion Technology Accelerator
  • Direct entry to the Start-Up Initiative programme of Intesa Sanpaolo
  • Participation in the Boot Camp of the Start-Up Initiative of Intesa Sanpaolo
  • Exhibition booth at Pitti Uomo 89 by Pitti Immagine

About Brrr!

Brrr! is an Atlanta-based, women-owned, global fashion-tech startup that manufactures women and men's ready-to-wear, accessories and home goods.  Brrr! will license its BrrrX™ proprietary technology to some of the world's most recognized brands, under the "cooled only by BrrrX" trademark.  For more information, visit