Bruce Goldfaden Writes About How P2P Is The New B2B

Person-to-person communications replaces traditional marketing communications

HOUSTON, Oct. 15, 2026 /PRNewswire/ -- A new book asks a simple question: "Why doesn't B2B marketing communications sound like people talk?" The book, P2P is the New B2B, combines commentary, humor, and images to shatter the hallowed belief that corporate jargon is the way to connect with a customer.

What is P2P?
P2P is person-to-person communications™.

What is the P2P value proposition?
P2P connects and sells to increase corporate revenue.

Why P2P?
People are always people even when they're doing business.

How does P2P differ from traditional marcom?
P2P is clear, concise, confident content in a conversational voice and tone.

Traditional hot-air marcom—the author's descriptor for the dense copy walls of corporate jargon—fails to establish trust on-screen, which leads to a long sales cycle. The book traces how marcom got here, why companies refuse to change, and what happens when they do: an on-screen customer connection and a shorter sales cycle.

The author even proposes a new marketing definition to align with his P2P communications strategy: Marketing is connecting.

The book's author, Bruce Goldfaden, began his marcom career in 1997, only four years after the modern marketing communications organization was defined. His conversational content has been the reason for his success and the source of controversy, which he describes in the book.

About the book
P2P is the New B2B explains how to increase corporate revenue with a new communications strategy. P2P clear, concise, confident content shortens the long sales cycle by building trust on-screen, the missing element of traditional marcom. Author Bruce Goldfaden blends his marcom and journalism experience in the conversational style he advocates to connect with the reader. The book is available in print and digital editions on Amazon.

Book details
Publication date: October 15, 2026
Paperback: $17.95
ISBN: 979-8-9974356-0-8
360 pages
ebook: $9.95
ISBN: 979-8-9974356-1-5
Available on Amazon

Media contact
Bruce Goldfaden
713-302-0917
[email protected]
p2pnewb2b.com

SOURCE Bruce Goldfaden