Bruno Mars Signs On As Investor With NJOY, America's Top Selling Electronic Cigarette Brand

May 30, 2013, 10:53 ET from NJOY

SCOTTSDALE, Ariz., May 30, 2013 /PRNewswire/ -- NJOY, America's number one electronic cigarette company, has announced that global music superstar and 13-time Grammy Award nominee Bruno Mars has joined the company as an investor.  While the terms of the investment were not disclosed, Mars stated that he often uses NJOY's King product in place of traditional cigarettes and is convinced that it is a revolutionary alternative to cigarettes.   


"I've been using NJOY Kings instead of cigarettes these days and I'm sticking to it," said Mars. "I believe in the product and the company's mission."

"Bruno Mars is an exciting addition to NJOY and we are pleased to have him join as an investor," said Craig Weiss, Chief Executive Officer of NJOY. "Adding Bruno to our team expands our reach, raising further awareness of the NJOY brand and our company mission to obsolete cigarettes." Weiss added, "Many of our investors use our product and recognize the potential NJOY has to challenge the status quo and change people's lives for the better."

With nearly 70% of America's 46 million smokers looking for alternatives to traditional cigarettes, the electronic cigarette category has grown exponentially. The NJOY King is the first e-cig with the look, feel and flavor of the real thing and has become the best selling e-cig in America. An award-winning master tobacco flavorist developed both NJOY King flavors—traditional tobacco and menthol—in the USA. NJOY also offers King customers the choice of two nicotine levels:  Gold and Bold. NJOY fans say the King is the closest e-cig to the real thing. It has no ash or odor and comes in an easy-to-carry, flip-top case.    

NJOY Kings MSRP is $7.99. NJOY Kings are available in over 60,000 retail stores nationwide, including 7-Eleven, Walgreens, Wal-Mart, Hess, Chevron, RaceTrac, and Circle K.

About NJOY:

NJOY is the most popular electronic cigarette brand in America and is known as the industry's "Gold Standard" due to its best-in-class products, patent-pending technology, superior branding, experienced management team and most responsible business practices. NJOY is the first independent electronic cigarette company to support the nationally recognized We Card Program and join its Manufacturers Advisory Council as part of its efforts to prevent underage use of its products. NJOY is currently in over 60,000 stores nationwide and is also expanding internationally. NJOY offers a variety of disposable and rechargeable electronic cigarette products made for adult smokers. These products provide nicotine with rich tobacco or menthol flavor, without tobacco smoke or odor. NJOY's flagship product, the NJOY King, is the number one selling electronic cigarette sold at retail in the U.S., according to Nielsen C-store data. NJOY is headquartered in Scottsdale, Arizona. To learn more about NJOY products visit

For additional information about NJOY, please contact Susannah Vasu of LaForce + Stevens
at 212-242-9353, or via email at