NEW YORK, July 27, 2016 /PRNewswire/ -- Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light's presence will be extra special this year – complete with a surprise collaborative stage moment, limited edition cans, a unique art installation and a one-of-a-kind Bud Light footprint for festival goers.
Lollapalooza, taking place in Chicago's Grant Park July 28-31, is celebrating its 25th anniversary and will feature headliners such as, Lana Del Ray, Major Lazer, Disclosure, Leon Bridges, Future and Ellie Goulding on the Bud Light Stage throughout the weekend.
Bud Light has punctuated 2016 with show-stopping music moments starting with the breakout SXSW hotspot – The Bud Light Factory – where the Roots brought their annual Jam Session to Austin. Their presence continued on through Stagecoach Music Festival in June by bringing together four cross genre acts including G-Eazy, Bebe Rexha, Sam Hunt and Snoop Dogg. Now, the brand is promising to make this year's Lollapalooza one the people of Chicago and America will never forget by activating a stage moment on the festival's first night with Local DJ Duo, Flosstradamus.
"Bud Light's mission to bring people together for fun, over ice-cold beer and great music experiences continues this summer, and we can't wait to bring our fans another unique and unforgettable stage moment in Chicago," said Alex Lambrecht, vice president, Bud Light.
"We are stoked to be partnering with Bud Light to bring you all a very special stage moment that coincides with the 25th anniversary of Lollapalooza," said Flosstradamus. "We can't wait to share this unique Bud Light Stage Moment with all our fans, the attendees at Lollapalooza, and the city of Chicago."
In addition to a one-of-a-kind performance on the first night of the festival, Bud Light limited edition Lollapalooza cans will be widely available throughout the weekend at local Chicago retailers and via the Drizly site and app. The cans feature images that pay homage to Chicago's own unique and rich musical heritage and the city's beautiful skyline. To help bring the cans to life, Bud Light has commissioned Chicago-based contemporary artist Floyd A. Davis IV who is going to create wood sculptures of the iconic landmarks of the city of Chicago that are on the limited edition cans within the Bud Light footprint at the festival so make sure to stop by to see the finished product.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
Launched by founder Perry Farrell in 1991 as a touring festival, Lollapalooza remains an innovator in festival culture 25 years later. Lollapalooza was the first festival to bring together artists from a wide range of musical genres on one bill, it was also the first to travel, the first to expand to multiple days, the first to introduce a second stage, the first to blend art and activism, the first to offset its carbon emissions, the first to put electronic dance music artists on the main stage, the first to create family friendly programming, the first to make its home in an urban city center and the first to expand internationally.
Lollapalooza has grown into an annual world-class festival in Chicago (2005), as well as culturally rich countries including Chile (2011), Brazil (2012), Argentina (2014) and Germany (2015). Lollapalooza is one of the premier destinations both for music fans in the United States and abroad. In 2015, Lollapalooza hosted 300,000 attendees over three days with more than 130 artists performing on 8 stages and provided over 155 million dollars in local economic impact. In celebration of the 25th Anniversary, Lollapalooza has expanded to four days in 2016, featuring more than 170 artists performing on 8 stages.
Lollapalooza is produced by Perry Farrell, William Morris Endeavor Entertainment, and C3 Presents.
SOURCE Bud Light