Budweiser And Music Fans "Band" Together For America's Rivers And Lakes
Budweiser America Made Better program connects adults to local watershed cleanups in 10 cities and rewards them with tickets to Budweiser Made in America parties
Apr 12, 2013, 05:02 ET
ST. LOUIS, April 12, 2013 /PRNewswire/ -- This summer, Budweiser is inviting consumers to make a splash in communities across the country by participating in a series of cleanup events, in select cities, aimed at preserving and protecting lakes and rivers. These efforts are part of the Budweiser America Made Better platform, which supports designated driver campaigns, military support efforts and water conservation programs. Budweiser is rewarding volunteers 21 and older, who register and participate in the cleanups in most cities, with tickets and expedited entrance to their city's Budweiser Made in America party – plus a chance to get VIP access.
America Made Better watershed cleanups are scheduled for the following cities: Cartersville, Ga.; Houston; Los Angeles; San Francisco; St. Louis; Denver; Chicago; Columbus, Ohio; New York; and Philadelphia.
"Water is a key ingredient in beer – and an important part of our daily lives," said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. "America Made Better combines two things inherent to the Budweiser brand – preserving our nation's rivers and lakes then enjoying great music – and this is a natural and fun way for us to inspire volunteerism, connect with consumers and make a positive difference."
This year, Budweiser is donating $150,000 to River Network to facilitate the majority of America Made Better cleanups across the country and to support the organization's annual operations. The brand also is donating $30,000 to Great Lakes Forever to facilitate the America Made Better cleanup in Chicago and other efforts to protect area lakes.
"Budweiser is a great partner and we're excited to see the positive impact America Made Better has on our nation's rivers this summer," said Todd Ambs, president of River Network. "Beyond financial and on-the-ground support, programs like this help us get new volunteers involved and inspired to make a difference in their communities."
The America Made Better watershed cleanup campaign will conclude in Philadelphia just prior to Labor Day weekend and the national Budweiser Made in America festival. For more information on volunteering for Budweiser America Made Better and the music festival, including ways to win trips and tickets, visit www.budweiserrsvp.com.
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In fact, in our U.S. breweries alone, Anheuser-Busch has reduced total water use by 40 percent over the last five years, and since 1992, we've invested $67 million to promote environmental stewardship and sustainability. In the past three decades, Anheuser-Busch and its wholesalers have committed more than $980 million in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. The company also has provided more than 72 million cans of drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
About River Network
For 25 years, River Network has been a leading a national watershed protection movement that includes more than 2,000 local, state and regional and local grassroots organizations whose primary mission is to protect rivers and watersheds. For more than twenty years, River Network has worked closely with watershed protection groups from coast to coast – building the capacity of state and local organizations, assisting people grappling with water and environmental health problems, protecting habitat for fish and wildlife, developing blue cities, and reducing our country's use of water and energy. To learn more about River Network, visit www.rivernetwork.org or Facebook.
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