Building Product Manufacturers' Needs Now Met by New iPad Multimedia Product Presentations from Ron Blank & Associates (RBA)

SAN ANTONIO, March 19, 2013 /PRNewswire/ -- Ron Blank & Associates (RBA) is pleased to announce that it has launched several new services for building product manufacturers. RBA is the largest provider of continuing education for architects and engineers in North America. The company's specification experts make face to face product presentations to the most influential A&E firms in the country.

RBA has developed multimedia product presentations that are customized for the iPad. The proprietary Apps are used when RBA Specification Consultants visit an architecture firm. Architects and specification writers are guided through a multimedia presentation that introduces them to new building products. The customized structure of the apps allow RBA's Specification Consultants to navigate through content based upon the needs, knowledge level, and interest of the various design professionals who will be visited on a given day.

"We bridge the gap between architects and product manufacturers. Product reps are too busy calling on customers and dealers. They don't have time to visit architects.  Architects don't write purchase orders, they write specifications. We've been getting building products specified for twenty-eight years," stated Ron Blank, Founder of RBA.

Total U.S. construction starts for 2013 are projected to rise 6%. Low interest rates and an increase in green building projects should help the construction industry. However, the slow economy, increased competition, and rising insurance costs offer product manufacturers plenty of challenges.

Education is one of the most significant drivers in product specification.  Because A&E professionals must maintain ongoing education requirements, continuing education is an effective way for manufacturer's to diversify their marketing strategy.  RBA has developed new education tools to meet today's specification challenges.

Providing continuing education gives manufacturers an opportunity to develop a competitive advantage by demonstrating their product expertise, industry leadership, and technical advantages. Due to the broad range of technologies and products involved in any project, architects and designers must be generalists. They don't have the time to develop the in-depth knowledge that manufacturers possess.

Implementing various delivery methods for continuing education content is essential since the preferred methodology, learning pace, and time availability varies with individual design professionals. RBA develops online continuing education courses that are available to design professionals 24/7 as well as online webinars that are delivered at specific times. Face to face courses are also available, which can be delivered to A&E firms and allow for direct interaction and building relationships. 

All of these course delivery methods can employ text, images, graphics, animations, and video; the right combination allows for an engaging and conducive learning experience. Building product manufacturers interested in learning more about continuing education courses can visit www.ronblank.com.

Ron Blank & Associates is the nation's leading provider of AIA continuing education for design professionals, with over 100,000 subscribers. Ron Blank & Associates is the only AIA education provider to have won the AIA/CES Award For Excellence two times. Ron Blank & Associates provides Architectural Specification services for the nation's leading product manufacturers.   

Contact:
Brad Blank
360-727-3528

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SOURCE Ron Blank & Associates