Building Your Brand: 4 Tools to Season Your Speaking Skills

Aug 26, 2015, 15:17 ET from PR Newswire Association LLC

NEW YORK, Aug. 26, 2015 /PRNewswire/ -- For entrepreneurs turned authors, building a successful public speaking career can directly impact your success as a writer. In today's competitive publishing space, authors need to play a central part on their publicity team and public speaking provides the platform for promotion and should be a component of any book marketing strategy.

Penny Sansevieri understands that most writers aren't sure where to begin when it comes to launching their speaking careers, and in her latest PR Newswire Small Business PR Toolkit post, provides four tools needed to help you season your speaking skills.

Website: Before you can begin to schedule speaking events, you need to first ensure your website is in order. Sansevieri suggests if you want to be taken seriously as a writer that your site should reflect that and be error-free and professional. Your speaker page should be clearly marked on your homepage and not difficult to locate.

Speaker Topics: Research conference sites to uncover what speakers are presenting on and how their topics are structured. Your topics should be as unique as theirs. Sansevieri recommends that if you want to increase your bookings focus on a benefit driven speaking topic and not a statement driven speaking topic. Show your attendees by the title alone, "here's what you'll get."

For further discussion on the remaining two tools needed to help build your speaking career, read Sansevieri's post here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

Logo -

SOURCE PR Newswire Association LLC