BUILT has Been Named Official Bag of the 2012 Tribeca Film Festival

NEW YORK, April 10, 2012 /PRNewswire/ -- SoHo-based design company BUILT has been named the Official Bag of the 2012 Tribeca Film Festival and a Friend of the Festival. The company has created a limited-edition collection of bags for the festival that will be distributed to filmmakers, influential members of the film industry, VIPs, and crew members. This exclusive collection is available for a limited time only at builtny.com starting April 10.

"We're thrilled to partner with the Tribeca Film Festival, the preeminent New York event for the film industry," said BUILT co-founders Aaron Lown and John Roscoe Swartz. "BUILT shares the festival's downtown roots and creative sensibility, so our stylish bags will be the perfect ambassadors of the festival experience."

THE BUILT TRIBECA FILM FESTIVAL COLLECTION

(Photo: http://photos.prnewswire.com/prnh/20120410/NY84877)

Essential Work Tote
Official VIP Bag
MSRP: $94.99

This sophisticated work bag has two cushioned compartments that protect your laptop and an iPad or e-reader. Two additional zip pockets and a three-pocket organizer also store your phone, pens, a copy of the TFF Official Guide and personal items.

Soho Laptop Messenger Bag
Official Filmmaker Bag
MSRP: $94.99

Perfect for both established filmmakers and up-and-comers, this lightweight messenger fits PCs up to 16" or a 17-inch MacBook Pro. Five additional pockets store essentials like an e-reader, smartphone, folder, chargers, and keys.

Everyday Shopper
Official Industry Bag
MSRP: $54.99

Made from water-resistant coated canvas, this shoulder bag has a roomy, unstructured design that doubles as beach, travel, or gym bag. Inside, a large interior pocket secures personal items and a copy of the TFF Official Guide when you're on the go.

Everyday Tote
Official Crew Bag
MSRP: $34.99

Whether you're off to work, the gym, or the Tribeca Film Festival, this neoprene carryall stretches to fit and protect all your essentials. It has comfortable padded handles that help you carry heavy loads and—bonus!—it's also machine washable.

ABOUT BUILT
BUILT designs fashionable and functional bags, totes, and cases that make life on the go more enjoyable. Our roots in the tradition of American industrial design guide us in the belief that form is as important as function, and color is the glue that binds them together. Drawing inspiration from the city that never sleeps, we apply color and pattern to laptop sleeves, iPad cases, wine totes, lunch bags, and more. Whenever you're on the go, BUILT keeps you covered in style. BUILT products are sold in more than 60 countries worldwide. For more information visit www.builtny.com.

SOURCE BUILT