Bulleit's Annual Safe Rides Home Program Returns To The Kentucky Bourbon Festival

BARDSTOWN, Ky., Sept. 11, 2012 /PRNewswire/ -- During a month entirely dedicated to America's official spirit, Bulleit will have a distinctive presence at one of the industry's premier events. In its tenth year participating in the Kentucky Bourbon Festival, Bulleit plans to continue its tradition of providing revelers age 21 and older with free transportation throughout the week. The Safe Rides Home program is an ongoing initiative that demonstrates Bulleit's commitment to reinforcing the importance of celebrating responsibly.

"Bulleit is excited to share this year's Kentucky Bourbon Festival experience with enthusiasts from around the globe," Tom Bulleit, founder of Bulleit Bourbon, said. "Through our Safe Rides Home program we hope to communicate how strongly we feel about responsible consumption by offering attendees a free-of-charge shuttle service."

Aiming to keep the streets of Bardstown safe, the designated driving program will run for the majority of the festival, September 11 –16, 2012.  Those who wish to take advantage of this great opportunity can arrange for transportation by calling the number below or simply by being present at one of the three pick-up locations listed.

Festival attendees should note pick-up service is limited to Bardstown only and is based on availability. Please call 270-765-7297 to schedule a ride during festival hours.

Five vans will be in service during operating hours beginning September 12 through September 15, 2012. Bulleit's Safe Rides Home pick-up locations and times are as follows:

• Command Post – Directly behind City Hall 
  • Friday: 6 p.m. – 1 a.m.
  • Saturday: 6 p.m. – 1 a.m.
  • Sunday: 2 – 4 p.m.
• Guthrie Opportunity Center, Home of Nelson County Industries (NCI) - 900 Nutter Dr.
  • Wednesday: 8 – 10 p.m.
  • Thursday: 8 – 11:30 p.m.
  • Saturday: 6 p.m. – 1:00 a.m.
• My Old Kentucky Home State Park – 501 E. Stephen Foster Ave. (The Great Hall and   Rotunda)
  • Thursday: 8 – 11:30 p.m.
  • Friday: 6 p.m. – 1 a.m.

Bulleit would like to remind those who are gearing up for this year's historic event to always consume alcohol in moderation.  

About Bulleit Distilling Co.

Founded by Tom Bulleit, the Bulleit Distilling Co. was started more than 20 years ago with Bulleit Bourbon, and in March 2011, Bulleit Rye, a straight rye whiskey, was added to the portfolio with critical acclaim. Bulleit Bourbon ranks as one of the fastest-growing Small Batch Bourbons in America, which Tom largely credits to word of mouth recommendations.   Using only the finest ingredients available—the best grains, Kentucky's limestone filtered water, fresh from the Salt River and a special strain of yeast—the 150+ year-old family recipe uses a large amount of rye grain, which gives Bulleit Bourbon a distinctive taste. For more information visit www.Bulleit.com or www.Facebook.com/Bulleit.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

SOURCE Diageo