Bulletproof Names Anna Collins Chief Operating Officer

High-Performance Coffee and Food Company Adds Former Amazon Executive to Leadership

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Jan 23, 2017, 08:05 ET

SEATTLE, Jan. 23, 2017 /PRNewswire/ -- Bulletproof™, makers of Bulletproof Coffee and other performance-enhancing food and beverage products, announced today the hiring of Anna Collins as Chief Operating Officer (COO), effective immediately. Collins will be responsible for the company's growth strategy and operations, and will report directly to Chief Executive Officer (CEO) and company founder Dave Asprey.

Anna Collins, Chief Operating Officer, Bulletproof

"Anna is exactly the right person to join the Bulletproof executive team as COO," said Asprey. "She has a great track record of scaling and innovating businesses, which will help Bulletproof's customers get faster, easier access to the world's highest performing coffee and food."

In her new role, Collins will drive multi-channel growth for the company's portfolio of products, including the signature Bulletproof™ Coffee, Brain Octane® Oil, FATwater™, Collagen Bars, Collagen Protein and more.

Collins was selected based on her proven ability to drive growth and scale at some of the world's most admired multi-billion dollar global companies, deep media and ecommerce expertise and exceptional leadership skills. Most recently, she served as worldwide general manager of Amazon Prime membership, where she led Prime Day, customer engagement, growth and retention. Prior to Amazon, she served in a variety of leadership roles with responsibilities including operations, business development, product and marketing at Microsoft, CVS Health, Johnson & Johnson and aQUANTIVE. She holds an AB in Economics and an MBA from Harvard University.

"I'm incredibly excited to join the Bulletproof team," said Collins. "Bulletproof has life changing products, passionate customers and a mission I believe in -- making the state of high performance a daily reality for everyone."

About Bulletproof
Founded by biohacker, bestselling author, and Bulletproof Coffee creator Dave Asprey, Bulletproof is dedicated to providing the world with groundbreaking, science-based information, techniques, tools and products to help people perform better, increase focus, enhance energy, and live longer. Resources include #1 ranked radio show and podcast Bulletproof Radio, the New York Times bestselling book THE BULLETPROOF DIET, documentary feature film MOLDY, The Bulletproof Executive blog, and more. Twitter: @bulletproofexec Instagram: @bulletproofcoffee https://www.bulletproofexec.com

SOURCE Bulletproof