ATLANTA, Oct. 19 /PRNewswire/ -- A new study by Erdos & Morgan shows that owners and operators rank Business & Commercial Aviation (BCA) as the industry's #1 business aviation publication, Aviation Week announced today at the National Business Aviation Association (NBAA) 2010 Meeting & Convention in Atlanta. When compared with competitors, such as Aviation International News (AIN) and Professional Pilot, BCA was selected as the most useful, most retained and most read, and was lauded for its comprehensive reports, useful avionics data, and well-written, relevant news and analysis.
Completed in September 2010, the third-party research found that business aviation owners and operators read BCA more than any other publication: 63% selected BCA, compared to 53% for Professional Pilot and 51% for AIN. Also the most useful publication, BCA was selected by 44% of respondents, while AIN was selected by 29%, and Professional Pilot was useful to 16%. BCA is also the most retained: 43% of respondents said they keep BCA for future reference; only 25% said the same of Professional Pilot, and 22% retain AIN.
"This study confirms BCA's undisputed market leadership and value to our customers. People who buy and operate business aircraft prefer BCA," said Greg Hamilton, president, Aviation Week. "Our business aviation Advantage is evident in BCA, the most useful, relevant and respected publication for business aviation professionals. We are excited to announce this news during NBAA and will continue to support strong editorial coverage, insightful how-to sections and unparalleled products for the business aviation community."
Erdos & Morgan is a leading full-service market research company, established in 1947. It conducted an independent, blind market study of the owner/operator market to determine which industry publications are the most effective, and BCA came out on top in all measured areas.
For more information on BCA, visit http://www.aviationweek.com/aw/generic/channel_bca.jsp?channel=bca, or stop by the Aviation Week booth (#4318) at NBAA. Copies of the report can be requested by emailing firstname.lastname@example.org.
About Aviation Week:
AVIATION WEEK, part of The McGraw-Hill Companies, is the largest multimedia information and services provider to the global aviation, aerospace and defense industries, and includes http://AviationWeek.com, Aviation Week & Space Technology, Defense Technology International, Business & Commercial Aviation, Overhaul & Maintenance, ShowNews, Aviation Daily, Aerospace Daily & Defense Report, The Weekly of Business Aviation, World Aerospace Database, Aviation Week Intelligence Network, MRO Links and MRO Prospector. The group also produces major events around the world.
About The McGraw-Hill Companies:
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at http://www.mcgraw-hill.com.
SOURCE Aviation Week