Business & Pleasure Co. ® Receives Growth Equity Investment From Silas Capital

Newly raised capital allows Company to meet accelerated demand and fuel further expansion across categories and channels

LAGUNA BEACH, Calif., March 5, 2025 /PRNewswire/ -- Business & Pleasure Co. ("B&P" or the "Company", a renowned lifestyle brand that captures nostalgia and charm through luxury outdoor products, has announced the completion of a $16 million minority growth investment led by Silas Capital – a growth equity and venture capital firm focused on exceptional next-generation consumer brands.

The Company turned the world's best beach umbrella into a stunning assortment of outdoor products that inspire glamour and elegance. Business & Pleasure's product mix consists of anchor pieces and thoughtful accessories that enable aspirational consumers to create seamless designs across their homes that elevate everyday living. While historically selling direct-to-consumer, the Company is building a robust network of wholesale partners— with over 400 retailers globally, along with growing roster of taste-making hospitality properties.

With this new investment, B&P is positioned to accelerate growth through its three main initiatives, while continuing to honor its ethos of designing each new product from the ground up by its founder-led team:

1. Trade & Hospitality Sales. B&P is focused on expanding its product assortment, enhancing design, and driving further technical innovation. The company is also investing in key talent to strengthen its sales network and distribution channels. B&P currently partners with renowned hotel brands such as Four Seasons, Belmond, The Colony Hotel, Soho House, and many others, presenting significant opportunities to accelerate growth and capture additional market share.
2. Direct To Consumer. B&P is committed to further investment in Brand Marketing initiatives, including the recent collaboration with model and designer Elsa Hosk. In addition, the company is focused on strategically hiring key talent for its E-commerce team to enhance and execute its comprehensive 360-degree Marketing strategy. B&P is also expanding its retail presence, with plans for multiple new national and international locations, providing customers with the opportunity to engage with the brand in person, experience the products firsthand, and make informed purchasing decisions. Currently, B&P operates two locations in Laguna Beach, CA, and Malibu, CA.
3. Margaritaville License Program. B&P is committed to expanding its Margaritaville line and broadening sales distribution within this value driven product segment. With significant potential to capture additional market share, the company will leverage the strong brand equity and network of Margaritaville to penetrate new markets. In addition to partnerships with national retailers, B&P will also enhance its commitment to the Amazon channel for this licensing program.

"We've worked hard to redefine the landscape of al fresco living, creating pieces that speak to everyone from the casual weekend beachgoer to the most discerning high-end hospitality design firms. We worked equally as hard to find the perfect partner for B&P's next stage of growth and we're proud to be part of the Silas Capital portfolio and look forward to working with Brian, Carter and team. Partnership means everything to me and Lachlan and as founders, we really appreciate Silas' respect and great taste for next-generation consumer brands. It's the start of a very exciting new chapter for B&P," said Ollie Edwards, Co-Founder & President of B&P.

"Business & Pleasure has redefined luxury in the outdoor space, blending elevated design with functionality in a way that truly resonates with today's home enthusiast consumer. The team's dedication to craftsmanship and design excellence – while always maintaining the brand's distinct identity – has set them apart in a competitive, yet uninspired market. We are thrilled to support Ollie and Lach in their next phase of growth, as they continue to expand their assortment and bring their timeless aesthetic to more homes and hotels around the world." said Brian Thorne, Partner at Silas Capital.

About Business & Pleasure Co.®

Established in Summer 2017, Founded by Ollie Edwards & Lachlan Leckie, Business & Pleasure Co. ® has become a staple in the outdoor consumer lifestyle space across many countries worldwide, combining classic elegance with modern ease-of-use. What started as an umbrella passion project – rooted in sun-soaked nostalgia & a love of vintage leisure – B&P has evolved into an icon of outdoor furniture design.

About Silas Capital

Since 2012, Silas Capital has been a go-to growth equity and venture capital investor — partnering with next generation brands to drive revenue, profitability, and brand value. The firm's Partners bring a unique blend of startup, growth equity and operating experience, enabling them to provide hands-on support beyond capital investment. Silas actively helps consumer companies scale through e-commerce, wholesale and retail channels. Previous and current investments for Silas Capital include Bare Snacks, Bellroy, Boll & Branch, Hello Cake, Herbivore, ILIA Beauty, Makeup By Mario, Oak Essentials, RŌZ, Sakara Life, Vacation, Violette_FR and Wonderbelly to name a few. Learn more at www.silascapital.com.

Contact Details
Hannah Henkemeyer
[email protected]

Company Website
https://businessandpleasureco.com/

SOURCE Business & Pleasure Co.