Business Development Executive Joins HCD Research to Lead Media and Consumer Research Group

Jan 06, 2010, 10:17 ET from HCD Research

FLEMINGTON, N.J., Jan. 6 /PRNewswire/ -- HCD Research announced today that Joseph Cesaria, a veteran sales executive has joined the company as vice president of business development, where he will lead the firm's media and consumer research group.

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Mr. Cesaria has nearly two decades of primary research experience in the areas of media/entertainment, financial services, consumer package goods and telecommunications, with a focus on implementing media and entertainment research solutions.

"Joe possesses a unique skill set and proven track record in the areas of media, financial services and consumer research," commented Glenn Kessler, president and CEO, HCD Research. "His extensive knowledge and creative approach for developing cross-media solutions for the media and entertainment industries complements our strategy of increasing our presence within those sectors."

Prior to joining HCD Research, Mr. Cesaria served as group director, media research for InsightExpress, where he was responsible for managing and developing new business opportunities with premier media companies, including NBC Universal, MTV Networks, Warner Brothers, Disney, Meredith Publishing and, among others.

Previously, he served as director, client development with Ipsos-Insight, where he was responsible for identifying and developing new business for specific industry sectors including financial services, cable, media/entertainment, consumer package goods and telecommunications. He also managed all phases of the research process including recruiting, questionnaire design and development and data analysis and reporting.

Mr. Cesaria earned a BS in marketing from Lehigh University and an MBA in finance from Dowling College.

HCD Research is a marketing and communications research company, headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at or call HCD Research at (908) 788-9393.