C Media Company Signs TV Ratings Agreement With Rentrak

- Roanoke Agency Exclusively Uses Rentrak's TV Ratings Currency To Enhance Advertising Strategies -

Oct 29, 2013, 07:00 ET from Rentrak

PORTLAND, Ore., Oct. 29, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with C Media Company in Roanoke, Va.

C Media's clients will benefit from television viewing information from tens of thousands of homes in Norfolk-Portsmouth, Richmond-Petersburg, Roanoke-Lynchburg and Washington, D.C. to garner deeper insight into consumer viewing preferences and motivations.

"C Media Company is enthused to be utilizing Rentrak's advanced television analytics in the Washington, D.C., Norfolk-Portsmouth, Richmond-Petersburg and Roanoke-Lynchburg markets," said Owner of C Media Company Cindy Cates. "From daily demography to qualitative information at a granular level, we're putting this data to work to provide our clients with superior demographic insight. As C Media insists on leading edge technology and analytic data, Rentrak is an essential tool in ensuring both existing customer loyalty and new business acquisition."

Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.

About C Media Company Celebrating 15 years in business, C Media Company is a highly respected and reputable Media Buying service and Al La Carte full service advertising agency located between Roanoke, Va. and Greensboro, N.C. With its rapid growth of digital media, C Media has partnered with a Digital-only firm to provide clients a broad spectrum of specialized services. C Media has recently experienced rapid growth and quantifiable success, with a focus on healthcare and elder care providers.

About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.


Contact for Rentrak: Antoine Ibrahim Office: 646-722-1561 aibrahim@rentrak.com

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SOURCE Rentrak