NEW YORK, June 11, 2015 /PRNewswire/ -- Effective branding is critical to a company's growth. C-level executives play an important role in determining a brand's strategy, ensuring success across a number of business goals.
A recent white paper from PR Newswire explores this critical role the C-suite has in shaping a brand's story to enhance business growth.
"How you tell your brand's story is critical to your organization's success," says Ken Wincko, Senior Vice President of Marketing at PR Newswire. "Gaining C-level alignment on branding is essential to create consistent messages and drive interest in your company among prospects, customers, influencers and other key stakeholders."
Branding for Growth: A C-Level Strategy, will help chief marketers and corporate communications leaders guide their brand's story for strategic gains. Learn how to:
Make your brand the "north star" for your company,
Empower your staff with the right direction, structure and processes,
Integrate your marketing, PR and advertising efforts,
And keep brand strategy on track with business development.
About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contact: Victoria Harres Vice President, Strategic Communications & Content [email protected] 201-360-6882