C Y Foundation's Rohan Shines in Online Game Industry Advertising Competition

Supports Government Push for Anti-drug Abuse

Jun 30, 2010, 07:47 ET from C Y Foundation Group Limited

HONG KONG, June 30 /PRNewswire-Asia/ -- The PRC's leading electronic tournament and digital entertainment company, C Y Foundation Group Limited ("C Y Foundation" or the "Group"; HKEx: 1182), took home an award today at the "Anti-drug Abuse Advertising Competition for the Online Games Industry" (the "Advertising Competition"). The Advertising Competition was jointly organized by the Office of Shanghai Anti-drug Committee, Shanghai Cultural and Broadcast Bureau, and the China Communist Youth League's Shanghai Office. The purpose of the advertising competition was to develop a 15 to 30-second creative online videos used to discourage drug abuse among youth in China.

The Advertising Competition was opened to online game companies in China. Eighteen high quality advertisements were selected as finalists. C Y Foundation featured Rohan, their major MMORPG title, in the award-winning 30-second online advertisement with the anti-drug theme of "Unrecoverable Damage and Lost Balance". Shanghai government officials highly commended the video for its excellence in creative concept and execution. The judging panel was made up of Mr. Tomaz Mok, General Manager of McCann WorldGroup; Mr. Jin Ding Hai, Vice President and Professor of Shanghai Normal University College of Humanities and Communications, and Deputy Director of China Advertising Association Academic Committee; and Mr. Guan Jian, Associate Editor of "Advertising Man" and a member of China Advertising Association Academic Committee.

As one of the award winning finalists, C Y Foundation has won up to RMB410,000 in advertising placements across China's biggest internet cafe marketing network, Pubwin. The Shanghai Government will also give the advertisement high profile recognition by using it in a range of media during the Shanghai Expo.

Mr. Theodore Cheng Chee Tock, Chairman of, Chairman of C Y Foundation, said, "This is a very meaningful award. At C Y Foundation, we are committed to promoting green, healthy and balanced lifestyles. We are proud of our creative and talented staff and business partners who have jointly develop convincing online advertising against drug abuse. We will continue to generate green, creative and entertaining online games for our customers in China."

About C Y Foundation Group Limited

The C Y Foundation is an interactive digital entertainment company that provides quality entertainment across China. It is dedicated to organizing and hosting P2P prize tournaments throughout mainland China. The C Y Foundation also operates a national electronic tournament platform that is promoted through a network of Internet cafes, and organizes the International Entertainment Festival (IEF), Asia's premier annual e-sports tournament. IEF offers an online platform dedicated to daily tournaments at: http://www.iefgames.com .

    Website: http://www.cyfoundation.com

    For further information, please contact:

    Porda International (Finance) PR Group
     Ms. Harriet Lau
     Tel:   +852-3150-6761
     Email: harriet.lau@pordafinance.com.hk

     Ms. Cara Pang
     Tel:   +852-3150-6736
     Email: cara.pang@pordafinance.com.hk

     Ms. Abbey Zhao
     Tel:   +852-3150-6752
     Email: abbey.zhao@pordafinance.com.hk

     Fax: +852-3150-6728

SOURCE C Y Foundation Group Limited



RELATED LINKS

http://www.cyfoundation.com


http://www.iefgames.com