C3 Industries Appoints Krista Raymer as Chief Strategy Officer and Brings Vetrina In-House

C3 Industries acquires cannabis retail consulting firm Vetrina and appoints founder Krista Raymer as Chief Strategy Officer, gaining exclusive access to data-driven retail expertise that has helped hundreds of cannabis retailers achieve profitability, positioning C3 for accelerated growth.

ANN ARBOR, Mich., June 4, 2025 /PRNewswire/ -- C3 Industries ("C3" or "the Company"), a leading multi-state cannabis company dedicated to premium cannabis experiences for customers, announced today the appointment of Krista Raymer as Chief Strategy Officer and the strategic acquisition of Vetrina, a leading cannabis retail consulting firm. These moves represent C3's commitment to driving profitability through data-driven insights and position the Company for enhanced operational excellence across its multi-state High Profile retail network.

Krista Raymer, Chief Strategy Officer - Accomplished strategic leader and founder of Vetrina. Raymer's extensive experience includes consulting for 270+ cannabis retailers across the US helping them to navigate the complexities of cannabis retail. As a recognized industry leader specializing in data-driven business transformation, market expansion, and profitable growth, she and her team have pioneered innovative approaches to customer acquisition, spend optimization, and purchase frequency within the cannabis retail sector for the last 6 years.

"Following our recent retail leadership expansion, bringing Vetrina in-house alongside Krista's appointment as Chief Strategy Officer represents another pivotal step in building our executive infrastructure," said Ankur Rungta, CEO and cofounder of C3 Industries. "This strategic move gives us exclusive access to proven retail consulting expertise that has helped hundreds of cannabis retailers achieve profitability. Combined with our newly expanded retail team, we now have the comprehensive capabilities needed to optimize every aspect of our C3 operations."

The expanded leadership team will help oversee C3's growing retail network, which currently includes locations across Michigan, Missouri, Massachusetts, Illinois, New Jersey, Connecticut and soon to be Kentucky with multiple High Profile dispensaries scheduled to open throughout 2025.

"This strategic investment in retail leadership reflects our commitment to elevating the High Profile experience while preparing for our next growth phase," said Valay Shah, CFO of C3 Industries. "While we have historically grown the business primarily through organic expansion, C3 has achieved sufficient scale where M&A activity will drive more meaningful growth in the years ahead.  We expect significant industry consolidation, and this investment not only strengthens our current operations but positions C3 as an attractive partner for M&A opportunities over the next 18 months, as we enter an anticipated period of heightened deal activity."

With this expanded leadership team and proven retail expertise now in place, the Company is well positioned to drive measurable improvements in retail performance while supporting the company's broader strategic objectives across all markets.

For more information about C3 Industries visit https://c3industries.com/. Additional information about High Profile Cannabis Shop can be found by signing up for the company's newsletters at https://highprofilecannabis.com/ and on Instagram at @highprofileofficial.

About C3 Industries
C3 Industries is a multi-state, vertically integrated cannabis company headquartered in Ann Arbor, Michigan, with multiple product brands including the award-winning Cloud Cover Cannabis and Galactic Cannabis, and a retail network, High Profile Cannabis Shop. The Company, through its subsidiaries, retails high-quality cannabis products at its High Profile locations in Michigan, Missouri, Massachusetts, Illinois, New Jersey, and Connecticut. Additional High Profile retail locations are scheduled to open throughout 2025, with another 4 Kentucky locations then slated to open in early 2026. C3 currently operates 275,000 sq. ft. of total cultivation and processing facilities, with approximately 125,000 sq. ft in Michigan, 40,000 sq. ft. in Massachusetts and 110,000 sq. ft. in Missouri.

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SOURCE C3 Industries