C4 Raises the Bar for Sports Nutrition with the Launch of C4 AlphaBomb Sport™

New all-in-one complete workout formula combines clean energy, focus, hydration, strength and endurance in one scoop, anchoring C4's new Train. Perform. Recover. sports nutrition platform

AUSTIN, Texas, Aug. 24, 2026 /PRNewswire/ -- C4^®, part of the Nutrabolt portfolio of performance brands, today announced the launch of C4 AlphaBomb Sport™, a next-generation complete workout formula engineered to support athletes across multiple dimensions of performance. The launch marks a significant expansion of C4's sports nutrition portfolio beyond its pre-workout heritage and serves as the centerpiece of the brand's new Train. Perform. Recover. platform.

Designed for athletes of all levels who demand more from their training than energy alone, C4 AlphaBomb Sport was built to work across every stage of a workout, not just the start. As C4's first complete workout formula powered by Enfinity^® Paraxanthine, AlphaBomb Sport delivers smooth energy without the jitters or crash.

The NSF Certified for Sport^® formula also features β-Lactolin, a clinically studied cognitive peptide shown to support focus and help combat mental fatigue, along with creatine to support strength, Alanyl-L-Glutamine for hydration support, electrolytes and Landkind^® Salidroside to help fight physical fatigue.

"AlphaBomb Sport really represents how we're taking the brand beyond our pre-workout heritage into the next phase of complete training solutions," said Emily Hoyle, Senior Vice President of Marketing at Nutrabolt. "Athletes don't want to think about whether they have the right product for every part of their training. They want products that work harder and help them do more. AlphaBomb Sport brings together multiple dimensions of performance into one formula, marking the next evolution of C4 as a complete training brand."

One Scoop. More Ways to Perform.

For more than two decades, C4 has helped define the pre-workout category through science-backed innovation, clinically studied ingredients and products trusted by athletes at every level. With AlphaBomb Sport, C4 is building on that legacy with a more comprehensive approach to sports nutrition that elevates an athlete's performance from the gym to the field or court.

A Complete Platform for the Full Training Cycle

Anchored by the launch of AlphaBomb Sport, C4's Train. Perform. Recover. platform offers athletes a range of solutions across the training cycle, allowing them to choose products based on their individual training needs and preferences:

TRAIN: C4 Sport^® Pre-Workout

Designed for athletes at every level, C4 Sport Pre-Workout delivers 200mg of caffeine for energy, clinically studied CarnoSyn^® Beta-Alanine to help combat muscular fatigue and key electrolytes to support hydration.

NSF Certified for Sport®, the formula is now available in Frozen Bombsicle, bringing one of C4 Energy's most iconic fan-favorite flavors to sports nutrition for the first time.

SRP: $21.99

PERFORM: NEW! C4 AlphaBomb Sport™

The centerpiece of the system, AlphaBomb Sport is designed to support multiple dimensions of performance in a single scoop.

• Supports energy, focus, hydration, strength and endurance
• Formulated with Enfinity^® Paraxanthine for smooth energy
• Features β-Lactolin to support focus and help combat mental fatigue
• Includes creatine to support strength
• Contains Alanyl-L-Glutamine and electrolytes for hydration support
• Includes Landkind^® Salidroside to help fight physical fatigue
• NSF Certified for Sport^®

SRP: $34.99

RECOVER: C4 Hydrasport™ Stick Packs

Formulated with clinically studied electrolytes, amino acids and BetaPower®, C4 Hydrasport Stick Packs help support hydration, muscular endurance and recovery in a convenient, on-the-go format.

Made with zero sugar, no caffeine and no synthetic dyes, the NSF Certified for Sport® formula delivers six times more performance-critical electrolytes than leading sports hydration drinks, helping athletes rehydrate and prepare for what's next.

SRP: $9.99

Saquon Barkley Brings C4's Next Era to Life

To support the launch of AlphaBomb Sport and the new Train. Perform. Recover. platform, C4 is introducing an integrated campaign featuring football superstar Saquon Barkley.

The creative follows multiple versions of Barkley working together throughout a workout, with each version representing a different stage of athletic performance. The campaign reinforces the simple idea that peak performance is built in stages, not a single moment.

"Saquon represents the next era of C4," continued Hoyle. "Like our brand, he's constantly evolving, pushing the limits of performance and refusing to settle. As we expand our sports nutrition portfolio, he was the natural partner to help bring this system to life because he understands that peak performance isn't built through a single product. It's built through a complete approach to training."

With the launch of AlphaBomb Sport, C4 continues to build on the performance expertise that's defined the brand for more than two decades, now offering athletes more ways to tailor their approach across every stage of training.

About Nutrabolt

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading, performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition categories under four consumer-loved brands: C4^® (one of the fastest-growing energy drink brands in the United States and the #1 global pre-workout brand), XTEND^® (America's #1 BCAA brand), Cellucor^® (an award-winning sports nutrition brand created in 2002), and Bloom^® (a leading wellness brand offering approachable, high-quality supplements and functional beverages for everyday consumers).

Since its founding over 20 years ago, Nutrabolt's mission has been to meet the discerning needs of performance athletes and fitness enthusiasts while empowering a broader community of consumers around the world who are making healthy, active living a daily priority.

Nutrabolt's portfolio is distributed in more than 125 countries and available through company-owned DTC platforms, Amazon and other leading online marketplaces, as well as top U.S. retailers including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC and The Vitamin Shoppe.

For more information, please visit nutrabolt.com and follow @C4Energy, @C4supps, @Cellucor, @Xtend, and @Bloomsupps on social media.

SOURCE Nutrabolt