Cable Companies Prescribe Superior Connectivity Solutions for Healthcare at 2016 HIMSS Conference

LAS VEGAS, March 1, 2016 /PRNewswire/ -- Several of the nation's top cable companies and the industry's marketing organization, CTAM, have a strong presence at the HIMSS Annual Conference & Exhibition this week in Las Vegas, where they are showcasing the latest in telecommunications technology proven to address the connectivity needs of today's healthcare industry.

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According to a recent survey report by HIMSS, 72 percent of healthcare IT professional respondents indicated that patient consideration, such as engagement, satisfaction and quality of care, is the most critical business issue that will impact their healthcare organizations over the next two years.

"The typical size for a Picture Archiving and Communications Systems image set — such as an xray — used by radiologists in everyday evaluations is 500 Megabytes," said Steve Rowley, SVP of Cox Business. "The size of these commonly-used imaging files tells us clearly that the healthcare industry has significant needs as it embarks on a massive migration to electronic health records and networked data exchange. We will work in lock step with our customers to ensure our solutions meet their ever-growing data demands."

"Supporting healthcare technology will require a strong network backbone to ensure peak performance," explained Alexandra Sewell, VP of Enterprise Marketing, Comcast Business. "This is the foundation to building an effective healthcare IT delivery chain, which ultimately provides quality patient care – something that we're all striving to do."

The HIMSS survey report also found 87 percent of the respondents confirmed that patient satisfaction will be the top priority at their healthcare organization in the course of the next 12 months. Cable's reliable and secure network connectivity helps hospitals and health systems enhance the patient experience, and enables telemedicine and other bandwidth-intense applications, ultimately elevating patient satisfaction.

"As the healthcare industry is focused on providing the best possible care for patients and their families, the cable industry is supporting this mission with technologies, such as advanced network and cloud solutions, that work together to help healthcare organizations stay connected, secure and compliant," said Jeff Greenberg, Time Warner Cable Group Vice President Marketing, Mid-Market and Channels.

"Complexity in the health IT space is increasing and is likely to continue to grow in the foreseeable future," explained Cynthia Carpenter, VP of Product Management, Spectrum Business. "With our high-capacity, fiber-rich networks for connecting providers, patients and facilities across the healthcare ecosystem, the cable industry is providing simple, reliable services that are easy to deploy and scale as healthcare customer needs evolve."

During the exhibition, executives from Marshall Medical Centers and La Frontera will share health IT success stories at the Interoperability Showcase Education Theater during the session "Cable Keeps Healthcare Well Connected" on Tuesday, March 1 at 2:00pm. They will feature specific examples of how cable companies are delivering telecommunications solutions to meet the needs of the healthcare industry. Additionally, the CTAM will be located in the Innovations booth within the Interoperability Showcase area, providing additional information on cable's healthcare partnerships.

The cable companies participating at HIMSS 2016 are Comcast Business (booth 7830), Cox Business (booth 4400/T2113), Spectrum Business (booth 12340) and Time Warner Cable Business Class.

To hear case studies, learn about capabilities, and understand more regarding the cable industry's commitment to healthcare, please contact Mark Tordik at 215-644-6503, [email protected].

For more information on the benefits cable brings to healthcare, please visit: www.CableMeansBusiness.com.

About CTAM
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit, professional association, focused on driving business results through a mix of cooperative marketing, strategic collaboration, and education. On behalf of its 80 corporate members, the organization leads the Advanced Video Council and Business Services Councils, and delivers a robust executive education series. In addition, CTAM facilitates national cooperative marketing efforts, including the Cable Mover® and "TV Everywhere" initiatives. The corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.

SOURCE CTAM

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