Caesars Palace Las Vegas Honors LIVESTRONG® Day by Bringing Awareness to Thousands of Strip Visitors

The Legendary 'Home of Champions' supports LIVESTRONG DAY on October 2

Oct 01, 2010, 14:48 ET from Caesars Palace

LAS VEGAS, Oct. 1 /PRNewswire/ -- As one of many celebrations around the world, Caesars Palace proudly supports LIVESTRONG DAY by placing a large replica of the iconic yellow "LIVESTRONG" wristband on the giant statue of Augustus Caesar and prominently displaying LIVESTRONG messaging on the resort's marquee. Both will be seen by thousands of passersby along Las Vegas Blvd. on October 1 and 2.



LIVESTRONG Day is an annual global day of action, celebrating cancer survivors and heightening awareness of the organization's overall goal, a world without cancer. In honor of the day, employees of Caesars Palace will wear yellow LIVESTRONG wristbands.  The NIKETOWN Store in The Forum Shops at Caesars will sell wristbands for a $1 donation benefiting LIVESTRONG.

"Many of our friends, family and employees have been affected in some way by cancer.  We hope that the yellow wristband display at the center of Las Vegas Boulevard will call attention to the global fight against the disease," said Gary Selesner, President of Caesars Palace in Las Vegas.

For those who would like to make a donation to the LIVESTRONG organization or to learn more about events across the country, visit

SOURCE Caesars Palace