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Café Bustelo® otorgará $100,000 en becas universitarias
  • USA - English

Ya se abrió la convocatoria de 2019 para la presentación de solicitudes, y se otorgarán becas universitarias a estudiantes latinos como reconocimiento a su dedicación por obtener una educación secundaria y a su motivación por retribuirle a la comunidad


News provided by

The J.M. Smucker Company

Jan 29, 2019, 08:01 ET

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ORRVILLE, Ohio, 29 de enero de 2019 /PRNewswire-HISPANIC PR WIRE/ -- Hoy, la emblemática marca de café expreso Café Bustelo® presenta la Beca Café Bustelo® El Café del Futuro en alianza con la Asociación Hispana de Colegios y Universidades (Hispanic Association of Colleges and Universities, HACU). Desde 2014, se han otorgado becas universitarias por valor de $230,000 a 46 estudiantes latinos de todo el país mediante la alianza. La campaña generó más de 1,500 solicitudes en 2018. En 2019, Café Bustelo® duplicará el total de fondos para becas disponible y otorgará $100,000 a veinte estudiantes.

Experimente el comunicado de prensa multicanal interactivo aquí: https://www.multivu.com/players/Spanish/8240351-cafe-bustelo-el-cafe-del-futuro-scholarship/

Café Bustelo invita a los estudiantes hispanos a presentar un ensayo en inglés o español (máximo de 800 palabras) que describa el efecto que su origen, familia y comunidad han tenido sobre su deseo y motivación por obtener un título universitario; cómo ellos planean retribuirles a sus comunidades y lo que se proponen lograr con el título. Los estudiantes estadounidenses que reúnan los requisitos deben presentar un ensayo para tener la oportunidad de recibir una de las veinte becas por valor de $5,000 cada una. Todas las solicitudes que cumplan los requisitos se deben recibir antes de las 11:59 p.m., hora central de Estados Unidos, del 24 de mayo de 2019. Se anunciará el nombre de los ganadores de las becas el 16 de septiembre de 2019, o alrededor de esa fecha.

"Durante 90 años, la misión de Café Bustelo ha sido apoyar a la comunidad latina y reinvertir en ella", declaró Eduardo Merino, gerente de marca sénior de Café Bustelo. "Retribuirle a la comunidad es parte de nuestro legado y ADN".

Para la presentación de este año de la beca, Café Bustelo combinó su historial de apoyo a las artes con su orgulloso legado de reinvertir en la comunidad latina. La marca colaboró con cuatro artistas para diseñar una edición limitada de latas artísticas como parte de su Serie de Artistas, y un porcentaje de las ventas se destina a la beca. Las latas artísticas están a la venta en los supermercados de todo el país, hasta que se agoten las existencias.

"Es nuestra pasión darles a los artistas emergentes una plataforma para compartir sus obras a la vez que ayudamos a jóvenes latinos a lograr sus sueños mediante la Beca Café Bustelo® El Café del Futuro", expresó Merino.

Para consultar la información íntegra y las pautas de la beca, le rogamos visitar aquí.

Café Bustelo está a la venta en los principales supermercados del país, y por Internet en JavaCabana.com. Visite CafeBustelo.com para obtener más información o siga a @CafeBustelo en Instagram, Twitter y @CafeBusteloOfficial en Facebook.

Acerca de Café Bustelo
El legado de nuestro delicioso café y sabroso expreso nació en 1928. Desde entonces, no solamente hemos estado orgullosos de nuestro sabroso e intenso sabor, sino también de nuestra singular y acogedora cultura. Café Bustelo se puede preparar utilizando su método preferido. Disponible en las formas que usted desea, inclusive en las cápsulas K-Cup®.

Acerca de la HACU
La Asociación Hispana de Colegios y Universidades (Hispanic Association of Colleges and Universities, HACU) representa a casi 500 colegios y universidades comprometidos con el éxito de los hispanos en la educación superior en Estados Unidos, Puerto Rico, Latinoamérica y España. La asociación tiene su sede en San Antonio, Texas, y posee oficinas regionales en Washington, D.C., y Sacramento, California. La HACU es la única asociación nacional que representa a las instituciones que brindan especial atención a los hispanos (Hispanic-Serving Institutions, HSI) existentes y nuevas. Se puede consultar más información en www.hacu.net.

K-Cup es una marca comercial de Keurig Green Mountain, Inc., y se utiliza con permiso.

FUENTE The J.M. Smucker Company

SOURCE The J.M. Smucker Company

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