CafeMom, the #1 Site for Moms With More Than 7MM Monthly Unique Visitors, Hires Key Yahoo! Executive to Lead Sales Team and Join Management Team

Ann Lundberg named Head of Sales for

May 25, 2011, 11:46 ET from CafeMom

NEW YORK, May 25, 2011 /PRNewswire/ -- Ann Lundberg has been appointed to the position of EVP, CafeMom, the premier website for moms, it was announced today by Michael Sanchez, CEO of the company.

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Lundberg will be responsible for growing revenues for CafeMom. In her role, she will work closely with America's best brands and agencies as they seek to connect with moms in a rapidly changing, digital environment.  She will lead the already strong CafeMom sales team, oversee the Company's sales strategy and development efforts, and work to elevate CafeMom's profile. A passionate mom of three kids, Lundberg will participate in the Company's efforts to make the site experience for moms even more valuable and will serve as a lead "spokesmom" for the Company.  As a member of senior management, Lundberg will play a critical role in the next phase of CafeMom's growth and development.  

"We are thrilled to have Ann Lundberg join our team," said Michael Sanchez.  "Her sales expertise and deep relationships across the industry will help CafeMom continue its phenomenal growth and status as the leading site for moms.  She will also bring new energy and ideas to our management team as we look to take the Company to the next level."

Lundberg will be joining CafeMom from Yahoo!, where she served as Executive Director of New York Field Sales, leading more than 30 salespeople resulting in hundreds of millions of dollars in annual revenue. In her role, she led Consumer Packaged Goods, Retail, Travel and Entertainment teams, and also oversaw Yahoo!'s relationships at MediaVest, Mindshare, MEC and Digitas.  She started her career at Yahoo! working with Consumer Packaged Goods accounts including P&G.  Before coming to Yahoo!, Ann had a 15-year career in the magazine business, most recently at Conde Nast in a variety of management roles.  Before Conde Nast, Ann was at Time Inc. as Publisher of BabyTalk.

"I am very excited to join the CafeMom team," Ann Lundberg said. "Advertisers count on CafeMom to understand and support moms, and they trust CafeMom to connect their brands to moms in meaningful ways. I'm energized by the opportunity to take CafeMom's already successful sales efforts to the next level.  On a personal note, it feels fantastic to align my day job and my night job around the things I care most about – being a great mom and helping other moms do the same."

About CafeMom

Launched in late 2006, CafeMom is the #1 site on the internet for moms and the premier strategic marketing partner to brands that want to reach moms in a rapidly changing digital environment. CafeMom reaches more than 7MM unique visitors per month on and 20MM+ unique visitors per month on CafeMom Plus (comscore, Dec. 2010), a boutique network of sites that reach moms and parents. CafeMom is also the leader in developing custom programs for leading brands that want to connect with and understand moms online. With programs that allow leading brands to join the consumer conversation, add value to moms' lives, and get members talking about sponsor brands in an authentic and viral way, CafeMom is a strategic partner to leading mom companies like General Mills, Kmart, P&G, Nestle, Coca Cola, Kellogg's, Johnson & Johnson, Target, Unilever, Dell, Chase, General Motors, Samsung and dozens of others.  

In May 2011, CafeMom extended its offering beyond community and content and into commerce by launching, a daily deals site targeted to moms and their families.  CafeMom plans to launch a new stand-alone site to serve Hispanic moms later in 2011.

CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson.  The Company was founded by Andrew Shue and Michael Sanchez.