NEWPORT BEACH, California, February 29, 2016 /PRNewswire/ --
Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that BravAds, a performance marketing and branding agency, selected CAKE's SaaS solution to track and analyze digital marketing campaigns across multiple channels including search, display and affiliate. With CAKE, BravAds is able to automate and centralize its multi-channel digital marketing information into a single platform. This empowers the South American agency with a competitive edge by streamlining the management of its performance marketing activities and with the ability to quickly react to campaign performance based on real-time data.
With offices in Argentina and Uruguay, BravAds is a performance marketing and branding agency that provides its worldwide clients with a full lineup of online marketing solutions and services - from website design to a complete marketing strategy for product launches, events and/or brand awareness.
"We decided to start fresh with our performance-based marketing capabilities through CAKE," said Tomas Foster, CEO at BravAds. "In the past, we would cross-reference manual reports and leveraged Excel to run our day-to-day reporting system. Overall, it could be very complicated and made it impossible to track more than 5-10 offers at a time. Now, we have a more advanced approach through the use of industry-leading tracking technology."
Initially, BravAds came to the table with a plan for renovating its performance marketing program. However, the CAKE team presented innovative ideas to BravAds and gave a clear strategy, including how CAKE can help the agency to optimize the traffic from various DSPs, direct sites and networks.
Foster continued, "At BravAds, we believe in a strategic, customized approach that tailors each campaign to meet our customers' needs and help them achieve their true potential. Partnering with CAKE enables us to deliver on this promise. The power and simplicity of CAKE's solution is impressive, and it is fast! Additionally, BravAds strives to be creative and positive, while educating our clients and users in a constantly evolving industry. We look forward to working closely with CAKE's team of industry experts to continue delivering a world-class performance marketing network."
Latin America is expected to boast the highest total media ad spending growth globally this year. June 2015 research from Magna Global forecast that advertising expenditures in the region would improve by 9.9% in 2015.
"Digital marketing spend on a global level continues to rise. In this constantly evolving environment, companies need to be agile and strategic with their online marketing spend," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "We are excited to work with forward-looking companies, such as BravAds, that enable its clients to quickly optimize digital marketing campaigns and generate flexible business models that achieve short- or long-term business goals."
Founded in Uruguay, BravAds is a performance marketing and branding agency. The company's philosophy is to bring business together through an ecosystem of best-in-class online advertising services and solutions. Our network-centric model enables the creation of strategic, customized marketing programs and campaigns tailored to meet our clients' objectives and, together with our specialized operations team, achieve optimal ROI. BravAds provides clients around the world with a full lineup of online advertising services and solutions for channels including affiliate, mobile, SEO, SEM, video, social media and more. For more information, visit http://bravads.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit http://www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes its growing base of international clients, the growth of media ad spending in Latin America, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
SOURCE Accelerize Inc.