CakeMail Announces New Plugin on WordPress.org

MONTREAL, Dec. 11, 2013 /PRNewswire/ -- CakeMail Inc., an email marketing company, today announced the launch of its WordPress Plugin for simple contact list creation. CakeMail's new WordPress plugin offers the simplest way for millions of WordPress websites to capture visitors and create contact lists to begin customer engagement.

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"Speaking to people that matter is at the heart of an email marketing strategy," said CakeMail CEO Francois Lane. "It's important to take every opportunity to capture valuable information about those visiting your website and begin interacting with them for the long haul. By building an easier way to do this for WordPress websites, we believe the simplicity of our offering will attract more users to reap the benefits of email marketing."

CakeMail recently launched a new version of its email marketing application to simplify the way small businesses engage with customers, allowing them to begin email marketing campaigns regardless of their marketing resources, design background or technical expertise. It provides the essential features for a professional email campaign without adding unnecessary frills, bells and whistles. CakeMail is a free small business application that offers an easy way to tap into the power of email marketing campaigns, which provide an ROI of $40 for every dollar invested, according to The Direct Marketing Association.

The new WordPress plugin diminishes the complexity and time required to have an elegant sign up form that blends easily with a user's website, helping building lists of contacts that can later be emailed. This in turn helps build relationships with existing or potential customers, increase customer loyalty and retention, create brand awareness and drive revenue. The new CakeMail WordPress plugin requires no guesswork or coding for the small business, and an overall cleaner, easier process to capture visitor emails and begin engagement.

"Currently, there are more than 72 million WordPress sites, and many of them are not currently utilizing the contact management system functionality," added Lane. "We continue to focus on ways to help small businesses be successful. Our next steps will be in the area of mobility and content creation to promote inspiration and empower customers to use CakeMail whether in the office or on the go."

About CakeMail 4
CakeMail 4 allows businesses to manage contacts, create personalized email campaigns from templates and simply send. CakeMail provides small businesses a way to send professional email campaigns starting at $8 per month. A complimentary CakeMail-sponsored version of the service is also offered to businesses with less than 2,000 contacts.

About CakeMail
Based in Montreal, CakeMail Inc. helps small businesses grow by simplifying the way they engage customers. CakeMail is a simple web-based email marketing application that allows companies to easily create, send and track email campaigns. CakeMail's private label version is also offered by 350 brands in over 40 countries. Founded in 2007, CakeMail has delivered billions of emails. Visit us at cakemail.com.

SOURCE CakeMail Inc.