California Lutheran University Center for Nonprofit Leadership workshop will provide nonprofit leaders with practical strategies to strengthen engagement, fundraising and mission-driven social media
THOUSAND OAKS, Calif., Oct. 13, 2026 /PRNewswire/ -- Marketing Maven CEO and president Lindsey Carnett will lead "Strategic Social Media for Nonprofit Growth and Engagement," a three-hour virtual workshop presented by California Lutheran University's Center for Nonprofit Leadership with support from the Santa Barbara Foundation on Wednesday, November 4, 2026 from 9 a.m. to noon.
Designed for nonprofit leaders, communications and marketing staff and board members, the workshop will provide practical strategies for using social media to build awareness, engage supporters and advance organizational missions. Participants will explore how different social media platforms can support organizational objectives, including volunteer recruitment, donor cultivation, event promotion, corporate partnerships and talent acquisition.
"Social media gives nonprofits an incredible opportunity to connect directly with the communities they serve, but being active online is only one piece of an effective strategy," said Carnett. "This workshop is designed to give nonprofit leaders practical tools they can use to create meaningful content, strengthen engagement and turn their social media efforts into measurable support for their missions."
Throughout the workshop, Carnett will guide participants through developing a social media strategy aligned with their organizational priorities and identifying the platforms best suited to reach their audiences. Attendees will learn strategies for creating compelling content, developing an efficient content calendar and using scheduling and analytics tools to maximize their time and impact. The workshop will also address organic and paid social media, current platform trends and ways to integrate social media into broader fundraising and marketing campaigns.
Support from the Santa Barbara Foundation provides nonprofit professionals serving Santa Barbara County access to professional development opportunities through Cal Lutheran's Center for Nonprofit Leadership. The Nov. 4 workshop is part of the Foundation's support for nonprofit learning and development in the region.
Carnett brings more than two decades of marketing and public relations experience to the workshop. As founder and CEO of Marketing Maven, an integrated marketing and public relations agency, her areas of expertise include public relations, social media, reputation management, search engine optimization and digital advertising. A Cal Lutheran alumna, Carnett also serves as a faculty lecturer for the university's Center for Nonprofit Leadership and earned her bachelor's degree in Spanish and communications with an emphasis in public relations and advertising.
The workshop will be held virtually via Zoom on Wednesday, November 4, 2026, from 9 a.m. to noon. Additional information and registration are available through Cal Lutheran's Center for Nonprofit Leadership. Strategic Social Media for Nonprofit Growth and Engagement | Center for Nonprofit Leadership
To attend, please reach out to Sophia Coffaro at [email protected] or Brewster King at [email protected].
About the Center for Nonprofit Leadership
As the only management training center of its kind in the region, the Center for Nonprofit Leadership provides practical and affordable professional development opportunities for nonprofit leaders serving Ventura and Santa Barbara Counties. The CNL is committed to equipping nonprofit leaders with data-driven resources and training to support long-term success. To learn more, visit CalLutheran.edu/CNL or contact [email protected].
About Santa Barbara Foundation
Founded in 1928, the Santa Barbara Foundation actively connects donors, nonprofits, government, businesses and the people of Santa Barbara County to take on the most challenging needs facing our region's communities. Recognizing that its work depends on the strength of the social sector, the Foundation is committed to the health and vitality of local nonprofits. Knowing that together we can do more, the Foundation mobilizes charitable giving and connects their expertise to that of donors, nonprofits and residents to create meaningful impact on the communities of our county. SBFoundation.org.
About Lindsey Carnett
Lindsey Carnett is a marketing and public relations professional who developed The Marketing Maven Method to simplify marketing by empowering leaders to make data-driven marketing decisions. Lindsey is the CEO of Marketing Maven, a research, digital and PR firm headquartered in Ventura County, and author of the recent book, The Marketing Maven Method: Secrets of a Maven.
A two-time honoree of Inc. 5000 Fastest Growing Independently Owned Companies in America, as well as an Entrepreneur 360 Most Entrepreneurial Companies in America award recipient, Lindsey has taken her business expertise global to enlighten marketing peers and business leaders about best practices in using PR to drive engagement, improve organic SEO, and grow a positive online reputation.
Having spoken at high profile national marketing and consumer products conferences and guest lectured at universities, Carnett has gained the reputation as an expert in the field of marketing and public relations. Her areas of specialties include: Public Relations, Social Media, Reputation Management, Direct Response Marketing, U.S. product launches, SEO, GEO, Event PR, and Spanish Media. To learn more about Lindsey, visit www.LindseyCarnett.com.
About Marketing Maven:
With offices in Camarillo, Los Angeles and New York City, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, market research, Hispanic marketing, digital advertising and search engine optimization (SEO/GEO). Marketing Maven leads the industry in utilizing advanced metrics to measure their clients' marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit http://www.MarketingMaven.com.
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