Callident Solutions Selects Altosoft to Power Better Reporting of Online Marketing Data for Small, Mid-sized Businesses

LAS VEGAS, Feb. 14, 2012 /PRNewswire/ -- Altosoft, an innovator in the field of business intelligence, today announced that Callident Solutions (www.callident.com) has completed its implementation of its SaaS-based solution, providing customers with a powerful, yet easy-to-use, method of examining key online marketing data using Altosoft's Insight On-Demand™, its SaaS business intelligence (BI) system.

"Our small and mid-sized business clients don't have the large marketing budgets of corporations, yet they need to produce, track and analyze solid results," said Stuart McKeel, managing partner at Callident Solutions. "The aggregation, analysis and reporting of data through a web-based dashboard is fundamental to us. It enables our customers to make better decisions through knowledge, and lessens the role that gut decisions play."

McKeel said Callident had initially chosen another vendor's dashboard software, but quickly moved to Altosoft after experiencing operating difficulties. "Many companies say their technology is easy to use; Altosoft delivered on this promise. Not only was it easy for us to implement, Insight also allowed us to deliver powerful analytics in a way that makes it easy for our customers to quickly and intuitively exploit the product's power with minimal instruction," McKeel said. "More importantly, Insight is engineered to simplify the incorporation of large and very diverse data sets through a unique no-programming approach." He also praised Altosoft's technical support team. "They don't just say, 'here's the technology, have a nice day.' When we have questions, we find Altosoft to be very responsive. And that makes a world of difference."

Altosoft's Insight platform is designed to exceed performance and scalability requirements for even the largest enterprises, but its rapid implementation, cost effectiveness, low maintenance, and ease-of-use also make it ideal for departmental solutions, mid-sized businesses, and embedded/OEM applications. Insight can be installed on a single server or distributed across multiple computers for shared access and cost-effective scalability. In addition, its "no-code" approach enables frontline workers to simply custom-configure dashboards, enabling them to obtain the data they need without having to rely on IT staffers. This ability slashes the time required, and allows workers to get the knowledge they need to perform their jobs more effectively.

McKeel said Callident's customers appreciate Insight's ease of use as well. "We find they're impressed with the flexibility of the dashboards and their interactivity, particularly how they can take the views that are built-in, and do extra analysis, using tools such as drill down, pivoting and regression. It allows them to use their marketing dollars more effectively.

"We've found Altosoft to be superior and when coupled with our strong partnership, it's been a terrific solution for us," McKeel said.

About Altosoft
Headquartered outside of Philadelphia, Altosoft delivers business intelligence and informatics solutions for commercial and government organizations worldwide.  Altosoft's products elevate business intelligence to a higher level, delivering advanced functionality while making BI systems work faster, easier, and more cost-effectively.  A typical Altosoft solution is implemented in one-tenth the time and at less than one half the cost of ordinary BI projects.  Altosoft's revolutionary, 100% codeless approach features ultra, low-latency data monitoring and analysis across operational databases, warehouses, and other data sources; integrates real-time event monitoring and business process intelligence; and enables dashboard development and customization by non-technical end-users in minutes with a browser-based, drag-and-drop interface.  More information is available at www.altosoft.com.

SOURCE Altosoft