CallSource Launches Sales Profit Management (SPM) System, Patent Pending System Streamlines and Enhances Call Management Process to Improve Closing Ratios, Boost Profits

WESTLAKE VILLAGE, Calif., April 2, 2014 /PRNewswire/ -- CallSource, the industry leader in call tracking, marketing analysis and sales improvement, today announced the launch of its patent-pending Sales Profit Management (SPM) System to help automotive retailers boost sales and profits through improved call management. The SPM System provides dealerships with call tracking, performance analysis, advisory services, online and on-site training and streamlined access to a network of top industry service providers.

Improved call management helps automotive retailers instantly add profits to their bottom line. Despite advances in online marketing, 80 percent of car shoppers still contact the dealership by phone before making a final purchase decision. However, the average appointment setting rate for these ready-to-buy prospects is just 7.8 percent, according to CallSource research. Setting just a few more appointments each week can add hundreds of thousands of dollars to automotive retailers' annual profits. SPM gives automotive retailers a proven system to make improvements in their phone lead generation and conversion performance.

"Improving dealership phone management processes and phone handler performance represents a huge sales and profit opportunity for the automotive industry," said Andrew Price, President of CallSource Automotive. "While there have been significant advancements in online marketing and sales databases, the seemingly simple act of properly answering the phone has been overlooked. With SPM, dealers will have a proven system that will show an almost immediate impact on their bottom line."

SPM starts with measurement, helping a dealership collect and understand important metrics such as prospect costs, lead conversion rates and missed revenue analysis. Once the metrics have been established, SPM helps dealerships analyze what they are doing well, target where profit leakage exists and evaluate how their performance compares to the rest of the industry. The SPM System also creates individual employee performance report cards on a monthly basis that can be used to proactively identify training needs and encourage employees.

SPM also helps determine which advertising and marketing resources are reaching the most customers at the bottom of the purchase funnel. This can help identify wasteful spending and ensure that dealership marketing tactics are reaching the right customers at the right time. If a prospect is lost due to poor call handling, disconnections or extended hold times, an alert is sent within 1-2 hours so that dealers can re-connect and salvage the sale—before it reaches a competitor.

SPM also includes on-site and distance learning from automotive industry experts to help sales teams master proper call handling techniques. Training is branded and customized to the individual needs of each dealership and employee so that specific skill gaps are addressed. SPM offers a variety of training options, from interactive webinars to game-like animated scenarios.

Finally, the fully integrated CallSource SPM gives dealerships full access to a best-in-class network of automotive partners to boost their sales performance—including call centers, online chat support, SMS texting, Internet Lead Management, customer incentive solutions and more.

"We have tied together all the elements of a successful call management program into one powerful system," Price said. "Rather than trying to piecemeal their call processes together, dealers now have all the tools in one package to ensure their sales teams have the right skill sets to maximize every opportunity."

About CallSource

CallSource has been the industry leader in call tracking and lead management solutions for more than 20 years. Based in Westlake Village, California, CallSource offers customized solutions, including call tracking, call recording, vanity numbers, and telephone performance analytics and training that help businesses increase sales and profits. CallSource serves multiple industries, including automotive, home services, media, and healthcare, as well as numerous Franchise businesses. For more information about the company, visit CallSource.com.

Logo - http://photos.prnewswire.com/prnh/20130516/LA15259LOGO

SOURCE CallSource