CallTrackingMetrics Welcomes Chris Lafferty as New Vice President of Product and Customer Experience

Former EverService executive joins CTM to oversee product development and CX initiatives

MILLERSVILLE, Md., Feb. 6, 2025 /PRNewswire/ -- CallTrackingMetrics, a global conversation analytics company, today announced the appointment of Chris Lafferty as Vice President of Product and Customer Experience. This strategic hire reinforces CTM's commitment to product innovation and exceptional customer experience as the company continues its growth trajectory.

Lafferty brings extensive experience in product development and business leadership, with a proven track record of creating innovative, user-centric solutions across legal tech, SaaS and AI sectors. Most recently serving as General Manager & Executive Vice President at EverService (Nexa and Alert Communications), where he led the legal business unit, Lafferty has demonstrated success in driving growth and operational excellence throughout his career which has included leadership roles at Casetext, FiscalNote and Thomson Reuters.

"Chris's deep expertise in AI integration, product development and customer experience makes him the ideal leader to drive our product strategy forward," said Todd Fisher, CEO and co-founder of CallTrackingMetrics. "His history of building and scaling high-performing teams aligns perfectly with our mission to deliver innovative solutions that help businesses optimize their marketing and communications."

In his new role, Lafferty will oversee CTM's product development and customer experience initiatives, focusing on enhancing the company's conversation analytics platform through AI-powered innovations and user-centric design. His expertise in developing go-to-market strategies and optimizing customer onboarding will be instrumental in accelerating CTM's growth and market presence.     

"I'm thrilled to join the talented team at CallTrackingMetrics," said Lafferty. "As a bootstrapped company that has achieved remarkable success over the past decade, CTM has demonstrated its commitment to innovation and customer success. I look forward to contributing to the company's continued growth by delivering impactful solutions that drive measurable results for our clients."

To learn more about CallTrackingMetrics and its offerings, visit https://www.calltrackingmetrics.com/.

About CallTrackingMetrics
CallTrackingMetrics is an award-winning, global conversation analytics company founded and led by a husband-wife team that enables marketers to make effective data-driven decisions and increase ROI. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to track and attribute all online and offline leads across multiple platforms through native integrations with core tools like Google Ads and Analytics, HubSpot, Salesforce, Zoom, and Facebook. CallTrackingMetrics is named an industry leader, year after year, by top software publications like G2 and Capterra and is regularly recognized for its growth and innovative culture. CallTrackingMetrics.com     

CONTACT:
Alyssa Rinehart
BLASTmedia for CallTrackingMetrics
[email protected]
317.806.1900

SOURCE CallTrackingMetrics