Cameo and Pledge Launch Groundbreaking Partnership with 95% of Creator Booking Fees Going to Charity via Pledge

CHICAGO, Feb. 6, 2025 /PRNewswire/ -- In a bold move to redefine the standard for charitable giving, Cameo, the site that enables every creator and celebrity to create personalized videos, and Pledge, the most innovative charitable fundraising platform, are launching a groundbreaking fundraising campaign where creators can donate 95% of the booking fees on each of their personal Cameo videos to Pledge in support of charitable causes. This commitment from Cameo, combined with Pledge's low processing fees, create an unprecedented partnership that not only sets a new benchmark for impact, but also significantly outperforms industry norms.

Building on the success of their initial partnership—which has raised funds for over 600 nonprofits, including Save the Children and the JED Foundation, and featured top personalities like Cedric the Entertainer (over $100,000 raised) and Tony Hawk (over $30,000 raised for LA fire relief)—this collaboration will enable any creator on Cameo to fundraise for over 2 million nonprofits, including every valid U.S. 501(c)(3) public nonprofit, through Pledge's platform.

Tapping into the Power of the Creator Economy

The creator economy is rapidly expanding, projected to surpass $100 billion globally, with millions of influencers, content creators, and digital personalities engaging massive audiences daily. This growth presents a unique opportunity for philanthropy. By tapping into the mission-driven nature and expansive reach of creators, Cameo and Pledge are unlocking a giant new potential fundraising stream for nonprofits. This partnership empowers creators to seamlessly support causes they care about, turning their platforms into powerful engines for social impact and driving unprecedented funding to nonprofits around the world.

Outperforming Third-Party Fundraising Platforms
Traditional third-party fundraising platforms often deduct substantial fees up to 20-30% of total dollars raised, so this partnership stands to be significantly more efficient for charitable fundraising than the industry standard.

Unlocking More Funding for Nonprofits
The enhanced partnership between Cameo and Pledge is designed to unlock more funding for nonprofits, leveraging Cameo's vast network of creators and celebrities with Pledge's cutting-edge donation platform.

Why This Matters

For every $10,000 in booking fees through this campaign, creators will be able to donate $9,500 to Pledge for allocation to charitable programs of their choice — compared to as little as $7,000 with other third-party fundraising platforms.

"Cameo has always been a great way for Talent to delight their fans while doing good, and this partnership with Pledge takes that further by ensuring that creators can donate 95% of their fan video booking fees to Pledge for allocation to the nonprofits they choose," said Steven Galanis, Cameo CEO. "Together, we're setting a new standard for charitable giving in the creator economy, maximizing impact and empowering fans and creators to make a real difference. There is now no better platform for creators' charitable fundraising on Earth."

"In an era where transparency and impact matter more than ever, we are proud to offer a fundraising model that directs the vast majority of donor contributions straight to the causes they care about," said James Citron, CEO of Pledge. "By strengthening our partnership with Cameo, we're not just fundraising; we're redefining what's possible in the world of creator-led philanthropy."

About Pledge
Named one of Fast Company's Most Innovative Companies, Pledge empowers nonprofits, businesses, and individuals to amplify social impact and drive meaningful change globally. Pledge has powered over $175,000,000 in donations for more than 50,000 charities worldwide in 100+ countries. Visit www.pledge.to to learn more and make your #PledgeToDoGood.

About Cameo
Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities in the form of personalized video messages, engaging fan experiences, and marketing. Founded in March 2017, Cameo's mission is to create the most personalized and authentic fan experiences on Earth. Cameo has fulfilled more than 8 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals, and direct fan interactions on every continent in the world. For more information, visit https://www.cameo.com/. Join thousands of talent in our fameo www.cameo.com/enroll.

Cameo & Pledge: Connecting Causes with Fans to Make a Meaningful Difference in the World
Cameo partners with Pledge, an award-winning fundraising platform, to empower celebrities to seamlessly fundraise for the charitable causes they care about through their audiences. With access to ~2 million vetted nonprofits via Pledge, talent can easily turn personalized videos into moments of impact. This partnership allows Cameo's 40,000+ celebrities and their millions of fans to support verified nonprofit organizations directly within the platform, bringing the vision of efficient charitable fundraising to life.

Total Raised: $1,665,871.63

Top Talent Donors:
Cedric The Entertainer
Andy Cohen
Alan Tudyk
Alex Borstein
Annie Potts
Devin McCourty
Doug Walker
Ms Rachel
Tony Hawk
David Arquette

Total Nonprofits Supported: 600

Top Orgs Chosen for Donation via Pledge:
Choose Love UK: $257,834
Kyles Family Foundation: $84,500
One Love Fund: $62,484
Compassion International: $59,755
Charityontop Foundation: $57,851
Jewish Women's Foundation Of New York: $56,941
Cameo Cares (JED Foundation / National Alliance on Mental Illness (NAMI) / Backline): $49,562
Save the Children - Children's Emergency Fund: $41,267
St. Jude Children's Research Hospital: $34,852
United Kingdom Committee for UNICEF: $32,391
American Cancer Society (National Home Office): $26,093

SOURCE Cameo