Camera West Opens Flagship SoHo Location, Uniting Online and In-Store Experiences Through Shopify

NEW YORK, Oct. 13, 2025 /PRNewswire/ -- Camera West, one of the nation's premier purveyors of fine photographic equipment, is set to launch a new one-of-a-kind retail destination in New York City's iconic SoHo neighborhood—introducing a fully unified commerce experience built on Shopify, in partnership with Shopify Platinum agency P3 Media. Grand opening celebrations begin Friday, October 17th, with a series of exclusive brand activations and events for camera enthusiasts.

For over 25 years, Camera West has served as a haven for photographers, collectors, and creators seeking rare and high-performance equipment from the world's most respected brands including Leica, Hasselblad, Fujifilm and more. With flagship locations in San Francisco and Palm Springs, the new SoHo store represents both an eastward expansion and an evolution of the company's mission to deliver deeply personal, experiential retail.

Designed as a bridge between Camera West's physical and digital channels, the SoHo location integrates Shopify POS with the brand's existing ecommerce platform to provide a seamless connection across every customer touchpoint. Shoppers can now access their order history, purchase records, and personalized recommendations—whether they buy in-store or online.

The SoHo store also introduces an expanded product category: fine timepieces, curated to reflect the same craftsmanship and artistry that define Camera West's legacy in photography.

"Camera West was built around one simple goal: delivering unique, personalized experiences for every customer," said Ben Carpenter, Marketing Director at Camera West. "Our customers are travelers, adventurers, and creators. Many visit us in SoHo or San Francisco and continue their journey online in between. Unifying those experiences through Shopify allows us to focus on what truly matters: relationships. With support from Shopify and P3 Media, we've been able to bring our vision of seamless, connected retail to life in New York City—and this is just the beginning."

As Camera West celebrates its 25th anniversary, the SoHo flagship underscores the brand's continued commitment to innovation, craftsmanship, and community—setting the stage for further expansion, including a forthcoming Union Square, San Francisco location.

For more information, visit www.camerawest.com.

Contact Information:
Ben Carpenter
Camera West
[email protected]

SOURCE P3 Media