Campari America Enters the Non-Alc Category Introducing Crodino: The Perfect Non-Alcoholic Spritz, Now Available in the U.S.

Crafted in Italy over a six-month infusion and blending process, Crodino delivers a bright and complex flavor profile featuring warm aromatics of clove, cardamom, nutmeg, and coriander seeds, along with more than 10 other herbs and spices, with its full recipe remaining a closely kept secret. The result is a full-bodied, non-alcoholic ready-to-serve Spritz with a spicy herbal and refreshing citrus finish.

"What's been particularly exciting is how both consumers and our on-premise partners have embraced iconic Italian brands creating vibrant social experiences centered around the Spritz," said Allison Varone, Campari America's Head of Marketing. "With the launch of Crodino, we're expanding the joy of Spritz to even more consumers who seek a sophisticated and flavorful non-alcoholic option."

Crodino joins Campari America's House of Aperitifs, the home of iconic brands like Aperol®, Campari®, and Cynar®—further solidifying Campari's position at the forefront of the Spritz category. As the non-alcoholic beverage space continues to boom, with the category projected to reach $5 billion by 2028 (18% CAGR¹), Crodino answers the growing demand for premium non-alcoholic cocktails that don't compromise on taste or ritual.

Already a staple in Italian Aperitivo culture, Crodino's roots trace back to the golden era of Italian herbalists in the 1960s. Created during a time when many were searching for low- and no-alcohol alternatives, Crodino became a standout for its intricate flavor and social appeal. Today, as low- and no-alcohol drinking trends continue to gain popularity among younger generations, Crodino offers a flavorful and approachable alternative that fits into the modern lifestyle.

With its convenient 175ml (5.95 fl oz) glass bottles (SRP: $14.99 per 4-pack), Crodino is perfect for spontaneous social moments and gatherings with friends. The ready-to-serve format is easy to enjoy: open, pour into a wine glass filled with ice and garnish with a fresh orange slice for the perfect non-alcoholic spritz. The Crodino ritual is simple, refreshing, and distinctly Italian.

Crodino will be available this summer in locales across California, Texas, Florida, Massachusetts, Illinois, Washington D.C., and Maryland, with additional markets to follow. The arrival of Crodino brings Campari America's celebrated Aperitivo tradition full circle, making space for everyone – regardless of their alcohol preferences.

To learn more about Crodino and how to #SpritzFreely, visit www.crodino.com/en-us/ or follow @CrodinoOfficial on Instagram.

About Crodino
Crodino is a non-alcoholic Spritz that brings the Italian spirit of aperitivo combined with an upbeat personality and a distinctively rich and bittersweet taste to enrich the non-alcoholic drinking experience. Crodino was first created in 1965 in Northern Italy, using a unique recipe of high-quality herbs, spices, woods and roots. The rich bouquet of ingredients is expertly blended and infused for up to six months to release their full aromatic potential and achieve the surprisingly rich flavor profile of Crodino. Crodino is multi-layered in taste with a unique bittersweetness captured in sparkling bubbles. With an authentic Italian heritage, Crodino Non-Alcoholic Spritz embraces the art of the Aperitivo moment, connecting to Crodino's warm and witty spirit that embraces an easy-going and inclusive atmosphere. Crodino is easily served in a long-stem wine glass filled with ice and finished with a slice of fresh orange. For the perfect "Rituale Italiano," Crodino can be paired with high-quality small bites: tasty tapas and savory specialities.

About Campari America
Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, Courvoisier® Cognac, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.

About Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across Aperitifs, including iconic brands like Aperol and Campari, Agave spirits such as Espolòn tequila, Whiskeys and Rum, with Wild Turkey and Appleton Estate, as well as Cognac and Champagne, including Courvoisier and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group operates via 25 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en - Please enjoy our brands responsibly.

¹ Source: The IWSR, 2024

Media Contact:
Alex Sacripante
[email protected] 

SOURCE Campari America