Campari to Kiss Superstition Goodbye in 2013 Calendar!

Nov 13, 2012, 07:00 ET from Campari

MILAN,, November 13, 2012 /PRNewswire/ --

Taking the lead in this year's Campari Calendar is beautiful Oscar winning actress, Penelope Cruz, whilst noted fashion photographer, Kristian Schuller, shot the intense imagery.

To view the Multimedia News Release, please click:

Set to take the audience on a stunning visual voyage, the 2013 Calendar showcases Campari's latest female protagonist in 13 vivid shots, as she engages with intriguing and mystical superstitions, such as black cats, broken mirrors and walking under ladders. Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses including Vivienne Westwood and Ferragamo, as well as jewellery by Chopard, Penelope dazzles in every shot.

On starring in the Campari 2013 Calendar, Penelope Cruz comments: "I have really enjoyed starring in the Campari Calendar 2013, I found the superstitious theme extremely intriguing and stimulating. It's been a pleasure to work with such a talented and professional team, particularly Kristian Schuller, the Calendar photographer, since I really admire his work."

Internationally celebrated fashion photographer Kristian Schuller shot the Campari Calendar for its 14th edition. Renowned for telling curious stories through his work, and with his love of surreal imagery, Kristian perfectly captured the theme of the Calendar through his cutting-edge photography style.

On shooting the Campari Calendar 2013, Kristian Schuller comments: "The Campari Calendar is synonymous with outstanding style and creative edge, and being able to transform these generic stereotypes into powerful and magical images has been a joy."

Penelope is the latest star in the iconic Campari Calendar. She joins some of the world's most stunning women who have adorned the pages of previous Campari Calendars including, Salma Hayek, Eva Mendes, Jessica Alba and Milla Jovovich.

Bob Kunze-Concewitz, CEO of Gruppo Campari, comments: "For the 2013 Calendar, our intention was to represent the power of confidence in believing you can defy anything, and kiss goodbye to superstitions such as broken mirrors and mystical black cats. It is our mission to offer Campari lovers an intense, pleasurable moment to celebrate confidence and the magic power of the number 13. "

The concept of Kiss superstition Goodbye was created by BCube Milan. Working side by side with the photographer Kristian Schuller on the project were Andrea Marzagalli, senior art director and Bruno Vohwinkel, senior copywriter. The production has been executed L&A Artist - Milan. 


SOURCE Campari