MINNEAPOLIS, March 27, 2013 /PRNewswire/ -- FLW, the world's premier tournament fishing organization, and Can-Am, a leading manufacturer of ATVs and side-by-side vehicles, have announced a sponsorship agreement through the 2013 season. Financial terms of the deal were not disclosed.
The world discovered the Can-Am brand more than 30 years ago through ground-breaking motocross bikes. Can-Am is part of Bombardier Recreational Products (BRP), a company where innovation and passion are at the heart of its products and its brands. These values are evident in their use of technology and design, and help towards the achievement of their mission to provide consumers with the most extraordinary recreational experience. Can-Am is carrying on the tradition by combining industry-leading performance, precision-engineered handling and rider-focused design in all of their ATVs and side-by-side vehicles.
Can-Am will receive exposure across all of FLW's platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
Bombardier Recreational Products Inc. (BRP), a privately held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Distributed in more than 100 countries, its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Evinrude outboard engines, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP also provides parts and service to Sea-Doo boats and Johnson outboard engine owners. BRP employs approximately 6,500 people worldwide.
FLW is the industry's premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 220 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated "FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water." For more information about FLW visit FLWOutdoors.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.