Can Silicon Valley Companies Build Brand Awareness in China Through Public Relations?

Seminar on Conducting PR in China on Nov. 17 at Andreessen Horowitz

Nov 10, 2015, 11:03 ET from The Hoffman Agency

MENLO PARK, Calif., Nov. 10, 2015 /PRNewswire/ -- The short answer is yes.

The longer answer is that a state-controlled media, geopolitical issues and culture complicate matters for U.S. companies conducting PR in China. Needless to say, what works in the U.S. doesn't necessarily work in China.

The seminar "Cracking the China PR Code" will address how U.S. companies can implement communication programs in China that generate media coverage and lift their brands. Space is limited to 80 attendees, so those interested are encouraged to sign up as soon as possible.

Register now at:

The seminar will take place on Nov. 17 from 9 a.m. to 11 a.m. at the offices of Andreessen Horowitz (2865 Sand Hill Road, Suite 101, Menlo Park, CA). There is a $35 charge for the seminar with all proceeds being donated to the Silicon Valley Toxics Coalition (SVTC).

Those looking for pragmatic guidance on how to conduct PR in China will be interested in attending the seminar.

The session will examine questions such as:

  • What are the PR mistakes that American companies make time and time again in China?
  • Should you care about the "De-IOE Movement" if you're not IBM, Oracle or EMC?
  • What is the media landscape like in China?
  • How does social media in China intersect with business communications?

The seminar's four featured speakers bring 25+ years of hands-on experience in China:

  • William Moss, Senior Director, Global Corporate Communications, Motorola Mobility
  • Michael Pranikoff, Global Director Emerging Media, PR Newswire
  • Cassandra Cheong, Managing Director, Hoffman Asia Pacific
  • Jenny Chan, Vice President, Hoffman Asia Pacific

Designed for companies of all sizes, including startups, the seminar hosts a mix of speakers offering both in-house and agency perspectives.

"U.S. tech companies need the air cover of PR to succeed in China. That's what this seminar is all about — helping people with the day-to-day mechanics of PR in China," said Lou Hoffman, CEO of The Hoffman Agency.

The sponsors behind the seminar are PRWeek Asia, PR Newswire, The Hoffman Agency and Silicon Valley Toxics Coalition (SVTC).

Emily Scher

Tweet: Seminar "Cracking the #ChinaPR Code" on Nov. 17 for guidance on brand building in China #PR #globalPR

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SOURCE The Hoffman Agency