Canaan Palestine Launches Shatta, a Gourmet Chili Sauce That's All Flavor, No Filler

From old-world roots to modern kitchens, Shatta delivers next-level heat with centuries of flavor built in

MADISON, Wis., June 5, 2025 /PRNewswire/ -- Canaan Palestine (canaanpalestine.com) proudly introduces its latest artisanal creation: Shatta Spicy Chili Sauce, a bold, flavor-packed condiment rooted in generations of Palestinian culinary tradition and crafted for today's flavor seekers. Shatta is the best hot sauce to spice up your culinary endeavors. Fully ripened hot cayenne and chili peppers bring intense heat. Fresh garlic and Dead Sea salt add bold flavor, while Canaan's own organic extra-virgin olive oil ties it all together. Add a small spoonful to your favorite meal, swirl it into pasta, spread it over a sandwich, or use it as a dip. Shatta brings vibrant Palestinian flavors to any dish. Retailing at $12.00 for a 3.2oz jar, Shatta is more than a condiment — it's a taste of old-world tradition with a modern twist. It pairs perfectly with Canaan's award-winning line of organic olive oils and artisanal pantry staples, all available at canaanpalestine.com. You can also find Canaan products at over 600 retailers nationwide, including Erewhon and select specialty grocers coast to coast. One taste, and you'll understand, this is heritage in a jar.

"With Shatta, we set out to create a sauce that ignites the palate and tells a story," says Dr. Nasser Abufarha, Founder of Canaan Palestine, and a Palestinian American entrepreneur and global advocate for food sovereignty. "We combined the bold heat of sun-ripened chili peppers with our organic extra virgin olive oil, what we call liquid gold, to craft a sauce that's as vibrant and layered as the land it comes from. It's not just about spice; it's about awakening the senses with purity, depth, and the fresh, honest flavors of Palestine."

Canaan Palestine's offerings are unlike anything else available in the U.S. market. The olive oil used in Shatta is sourced from trees that are over 2,000 years old, cultivated on ancient limestone terraces surrounded by a diverse array of wild herbs, flowers, and native biodiversity. This natural environment imparts a distinct flavor terroir that reflects centuries of care and coexistence between humans and nature. Many of Canaan's products feature heirloom and wild-foraged ingredients that are native to Palestine. The brand prides itself on a selection of organic, clean-label fine food products that are free from additives, ensuring both authenticity and purity.

At its core, Canaan Palestine is more than a food brand. It's a bridge between ancient agricultural wisdom and modern sustainability, offering consumers a way to support fair trade, ecological balance, and cultural continuity with every purchase. The 20-year-old brand is a movement grounded in sustainable farming, cultural preservation, and economic empowerment. Through direct partnerships with farmer cooperatives, Canaan supports community-led agriculture that nurtures healthy soil, wild biodiversity, and local livelihoods, delivering foods that carry the stories of land, heritage, and people. Every Canaan Palestine product tells a story of sustainability, resilience, and heritage. Rooted in the West Bank and powered by a network of over 2,000 small family farms across 52 villages, Canaan Palestine champions a regenerative approach to agriculture that honors both land and lineage.

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About Canaan Palestine

Canaan Palestine is the leading exporter of organic olive oil from Palestine, offering a curated selection of regenerative, Organic Certified, Fair Trade Certified, and USDA Organic foods, including olive oils, heirloom grains, spices, and preserves rooted in Palestinian tradition. Partnering with over 2,000 artisan family farms across 52 villages, Canaan connects small-scale producers to global markets through a model that blends traditional farming with modern supply chains. Its mission is to sustain the livelihoods of Palestine's indigenous farming communities and the ecosystems they steward, while sharing nourishing, ethically made food with the world. Every product reflects Canaan's core values of sustainability, fairness, simplicity, community, craftsmanship, and cultural pride, offering a taste of enduring Palestinian heritage and flavor. Visit canaanpalestine.com for more information.

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SOURCE Canaan Palestine