PLANO, Texas, Aug. 28, 2017 /PRNewswire/ -- In an effort to combat the busy state of being driven by everyday pressures, Canada Dry wants to make people more aware of what is keeping them from doing the things they love, whether it is relaxing at home or making memories with loved ones.
Canada Dry, encourages its fans to move past their busy work and social schedules to maximize their relaxation. "We built this campaign based on our research that showed us that people aren't prioritizing what matters most to them because they are plagued with being 'too busy'," said Chanda Ridley, Director of Marketing and Content for Canada Dry.
To do this, the brand teamed up with linguist and language creator, David J. Peterson, to further understand how the word busy has evolved and why society uses busy as a badge of honor – also known as "busy-bragging." "Today, we use busy to describe going to the beach or working late – positively and negatively. Through research, we identified different types of busy and created a new language to better define what type of busy we are, at any given moment, and to make people aware of what is occupying their time," said Peterson.
To illustrate the impact busyness has on our lives today, Canada Dry created a video where friends and family discuss busy with both positive and negative concepts such as "success", "winning" and "I don't have time to connect with you" showing the polarizing effect of the 4-letter word busy.
What kind of "busy" are you? Canada Dry and Peterson developed a quiz to help answer that question and inspire a positive change in routine by encouraging consumers to "unbusy" themselves and be mindful of the tasks that get in the way of enjoying the things that matter most.
About Canada Dry Canada Dry, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in great-tasting carbonated beverages. Founded in 1904 in Toronto, Ontario, by John McLaughlin, Canada Dry Ginger Ale is enjoyed by fans for its real ginger flavor. The Canada Dry portfolio also includes club soda, tonic water, sparkling water and other flavored beverages. DPS is a leading producer of flavored beverages, marketing Canada Dry and 50-plus other brands across North America and the Caribbean. For more information, visit CanadaDry.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Canada Dry at Facebook.com/CanadaDry.