NORWALK, Conn., Jan. 31, 2014 /PRNewswire/ -- UBM Medica US announces that Cancer Network, the leading online community for oncologists and others who treat cancer, will introduce a new mini-series marking the 50th anniversary of the landmark publication Smoking and Health: Report of the Advisory Committee to the Surgeon General of the United States which occurred on January 14. Cancer Network, home of the journal ONCOLOGY is commemorating this anniversary with an expert-perspective mini-series on the progress, challenges, and new directions in tobacco awareness and control, lung cancer prevention, and patient care.
In the first perspective, Dr. Linda Sarna of the UCLA School of Nursing discusses meaningful ways in which oncology professionals can advance tobacco control.
In the second perspective, Dr. Jim Mulshine of Rush University Medical Center and Dr. Cheryl Healton of NYU's Global Institute of Public Health will discuss tight integration of tobacco cessation strategies with lung cancer screening in at-risk patients, to enhance screening benefit and advocacy for proactive tobacco control.
In the third perspective, Dr. Alan Blum of the University of Alabama Center for the Study of Tobacco and Society will explore missed opportunities in tobacco prevention efforts, and the need for stronger leadership and clearer direction.
Dr. Mulshine and Dr. Blum's perspectives will appear in the March and May issues of the journal ONCOLOGY, respectively, and concurrently on the Cancer Network.
About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, via custom programs and live events. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers and payers resulting in improved quality of care for patients around the world. Through journals, magazines, online communities, live and digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Online communities include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, RheumatologyNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect which, through a range of aligned interactive environments, both physical and digital – increases business effectiveness for both customers and audiences through meaningful experiences, knowledge and connections. Headquartered in New York, UBM Connect brings together UBM's healthcare business, UBM Medica US; UBM Canon's advanced design and manufacturing event, online and print brands; UBM Connect New York's catering, cruise shipping, customer management, and fine, specialty and custom chemical communities; and UBM Mexico's concrete show. For more information, visit www.UBMMedicaUS.com.
About UBM plc
UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries are organized into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
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Jason J. Golden
Content Marketing Manager
SOURCE UBM Medica US