Canomiks Launches WhatToTrust™, First Science-Based Platform to Help Consumers Make Confident Dietary Supplement Choices

ROCHESTER, Minn., June 18, 2025 /PRNewswire/ -- With the rising popularity of dietary supplements and functional health products, consumers face an increasingly complex and confusing market. Overwhelmed by bold health claims, influencer endorsements, and limited access to reliable product quality and scientific data, many struggle to identify trustworthy products. To address this challenge, Canomiks is proud to announce the launch of WhatToTrust™, a no-cost, user-friendly platform providing unbiased, science-based evaluations of wellness products through a transparent proprietary product scoring system.

WhatToTrust™ features a comprehensive database of hundreds of products, including botanicals, vitamins, probiotics, protein powders, and supplements targeting specific health concerns like menopause, stress, immune health, and sports nutrition. Each product receives a WhatToTrust™ Score from 1 to 10 (10 being the best), based on a rigorous evaluation of scientific information available on the product brand's website. This includes references to FDA required tests for ingredient identity, potency, and purity, as well as scientific research such as pre-clinical and human clinical trials. Data is also sourced from reputable scientific and clinical databases like PubMed.gov and ClinicalTrials.gov.

Products are assessed not only at the whole formulation level but also at the individual ingredient level to ensure product quality and scientific validation. Features such as 'Compare Products' allow consumers to compare WhatToTrust™ scores and ingredients. Canomiks does not charge product companies any listing fees, ensuring unbiased scores. If Canomiks performs independent testing on a product, it is clearly noted in the score breakdown. By providing transparent, simplified, and reliable insights alongside WhatToTrust™ product scores, the platform empowers consumers to make informed and confident health and wellness choices.

Terms like "science-backed," "doctor-approved," and "clinically proven" are frequently used in supplement marketing, but these claims are not always supported by robust scientific research. WhatToTrust™ introduces crucial transparency to the market, enabling consumers to verify product claims against credible scientific evidence and publicly available research.

With some studies estimating that 75% of American adults take dietary supplements, the need for trustworthy, science-based information is paramount. WhatToTrust™ meets this demand by offering an accessible platform for consumers to assess product efficacy based on the strength of the presented scientific evidence.

"Consumers deserve access to unbiased, evidence-based information when choosing wellness products," said Dr. Leena Pradhan-Nabzdyk, Founder of Canomiks. "While the supplement industry is regulated, it's not to the same standard as drugs and devices. Regulatory compliance alone doesn't guarantee efficacy studies, which are rooted in science. Our WhatToTrust™ scoring system goes beyond regulatory requirements to incorporate preclinical and clinical research evidence, ensuring products are backed by solid science."

"Product ratings based upon clinical evidence counters the misinformation consumers sometimes hear that nutraceuticals are unregulated, untested, and unsafe," said Elan Sudberg, CEO of Alkemist Labs, a top botanical testing lab.

"WhatToTrust™ is a centralized, easy-to-navigate resource empowering consumers to make smarter decisions by revealing the science behind their chosen products. It also provides healthcare providers with a reliable tool to confidently recommend trustworthy supplement options," added Dr. Leena Pradhan-Nabzdyk.

Visit www.WhatToTrust.com to learn more.

Canomiks is a life sciences company leading the future of the functional food, beverage, and dietary supplement industries through innovative genomics, bioinformatics, and AI-based solutions. Their technology innovates new formulations and validates the biological efficacy and safety of functional ingredients and products. Founded by three esteemed Harvard scientists, Canomiks utilizes exclusive intellectual property to bring unparalleled truth, transparency, and trust to the natural products market. The company's vision, "Make Food as Medicine a Reality®," drives its mission to improve community health and sustainability. For more information, visit www.canomiks.com.

Contact:
Liz Beckmann
Marketing and Operations Manager
[email protected]

SOURCE Canomiks, Inc.