Award-Winning Care for Curls: Cantu Celebrates Dual Recognition as 2025 Shop TODAY Beauty Award Winner

STAMFORD, Conn., June 30, 2025 /PRNewswire/ -- Cantu, the leading textured hair care brand committed to celebrating natural beauty and empowering confidence through healthy hair, proudly announces its recognition as a 2025 Shop TODAY Beauty Award winner.

Cantu's Weightless Shampoo and Weightless Conditioner were honored as Best Smoothing Shampoo and Best Value Conditioner, respectively, by NBC's Shop TODAY editorial team — a testament to the brand's ongoing commitment to creating accessible, high-performance solutions tailored for curls, coils, and waves.

"This recognition from the 2025 Shop TODAY Beauty Awards is not only a proud moment for Cantu, but also a significant milestone for PDC Brands," said Tarun Malkani, CEO of PDC Brands, the makers of Cantu. "It underscores our company's commitment to creating high-performing, yet accessible beauty solutions that truly serve and uplift multicultural consumers. These awards are a testament to the power of listening, innovating with purpose, and building brands that reflect the diversity and dynamism of today's beauty landscape."

The Shop TODAY Beauty Awards are curated by the trusted editors and beauty experts of NBC's TODAY show. Each year, thousands of products undergo months of rigorous testing and are evaluated on performance, value, and customer satisfaction. With hundreds of contenders across dozens of categories, this dual win places Cantu's formulas among the best in the beauty industry.

The Cantu Weightless Shampoo, recognized as Best Smoothing Shampoo, gently cleanses while reducing frizz and enhancing softness — perfect for those seeking touchably smooth hair with natural definition. The Cantu Weightless Conditioner, honored as Best Value Conditioner, delivers lightweight hydration and powerful detangling at an accessible price — proving that premium performance and affordability can go hand in hand.

"When developing the Weightless Collection, our goal was to deliver a salon-quality experience tailored for curly, wavy textured hair — one that feels breathable, natural, and effective from the very first use," said Cristina Avila, Vice President of Innovation and New Product Development at PDC Brands. "As someone who uses these products every day, I can confidently say they meet the highest standards of performance and care. We worked closely with the textured hair community and prioritized high-performing ingredients like Fair Trade and Certified Organic Blue Agave to ensure every formula delivers moisture, movement, and definition — without compromise."

At the heart of the award-winning Weightless Collection is Fair Trade and Certified Organic Blue Agave, a naturally derived humectant known for its deep hydration and curl-enhancing properties. These expertly designed formulas provide lightweight moisture and bounce, helping to define curls and waves — all without the weight or build-up.

The full Cantu Weightless Collection, including the award-winning Shampoo and Conditioner, is available at CVS, Target, and online at CVS.com, Amazon.com, Walmart.com, and Target.com.

About Cantu
Cantu is a pioneer in textured hair care, offering award-winning formulas made with nourishing ingredients to help curls, coils, and waves look and feel their best. With a legacy of innovation and a commitment to community, Cantu empowers individuals around the world to embrace their natural beauty confidently.

About PDC Brands
PDC Brands is a global consumer goods company committed to delivering high-quality, innovative, and accessible personal care products that inspire confidence and self-expression.

About the Shop TODAY Beauty Awards
Presented by NBC's Shop TODAY, the Beauty Awards highlight the most effective, innovative, and value-driven products in the beauty industry. Through months of expert-led testing, the editors identify and celebrate products that deliver exceptional performance and real results — helping consumers make trusted, informed choices.

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SOURCE Cantu