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Canyon Ranch Brings Enchant Festival Back to Lenox With Star-Studded Lineup and First-Ever Beauty, Tech + Innovation Lab

Canyon Ranch

News provided by

Canyon Ranch

Sep 04, 2025, 09:00 ET

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Canyon Ranch announces a full slate of beauty and wellness programming for their 2025 Enchant event, taking place October 23-28. This year's content expands to bring together the most innovative, luxurious, and joy-filled wellness experiences from high-performance beauty and playful movement to immersive sensory journeys, as well as a growing list of tastemakers including Sarah Shahi (actress and author), Pati Dubroff (celebrity makeup artist), Erica Taylor (social media sensation), Caroline Chambers (New York Times bestselling author), Jane Iredale (founder of Jane Iredale Cosmetics), and Liz Baker Plosser (wellness writer and editor). The event will also feature a collection of groundbreaking beauty and wellness brands, including Chanel Beauty, Biologique Recherche, VENN, SmartSKN, CryoBuilt, Natura Bissé, and many more, adding to Enchant's already legendary five-day immersive experience in Lenox. 

LENOX, Mass., Sept. 4, 2025 /PRNewswire/ -- Canyon Ranch, a global leader in destination wellness experiences known for its cutting-edge fusion of wellness, spa, and hospitality, is expanding programming for the fourth installment of its popular beauty and wellness festival, "Enchant at the Ranch" which returns to Lenox October 23-27. Building on the success of Enchant's sold-out inaugural events in 2024, the upcoming weeklong symposium promises even more elevated and immersive experiences, bringing together leading beauty brands, influential industry leaders, and passionate guests at one of the world's premier health and wellness resorts. 

Canyon Ranch
Canyon Ranch

"Enchant has quickly become a tentpole of Canyon Ranch's mission to innovate and inspire within the beauty and wellness space," said Leena Jain, Chief Marketing Officer of Canyon Ranch. "Our return to Lenox reflects the tremendous enthusiasm from guests and industry leaders alike. This year, we are proud to introduce fresh perspectives, cutting-edge technology, and transformative rituals that will resonate deeply with our community."

Adding to an already robust programming schedule is actress and author Sarah Shahi, one of Hollywood's most versatile talents, celebrated for her role as Billie Connelly in Netflix's global hit Sex/Life. She will offer an exclusive first look at her forthcoming book, Life Is Lifey: The A to Z's of Navigating Life's Messy Middle, and lead a candid conversation on reinvention, resilience, and finding humor and heart in life's unpredictable turns.

Additional headlining talent includes:

  • Pati Dubroff, celebrity makeup artist and Chanel beauty ambassador
  • Caroline Chambers, NYT best-selling cookbook author, What To Cook When You Don't Feel Like Cooking
  • Erica Taylor, iconic makeup educator and industry-leading cosmetics trainer
  • Jane Iredale, founder of Jane Iredale Cosmetics, Inc
  • Liz Baker Plosser, wellness writer, editor, and founder of Substack's Best Case Scenario

"At Canyon Ranch, we're constantly evolving how beauty and wellness are experienced," said Katie Mulligan, Vice President of Spa, Beauty, and Retail. "Enchant 2025 in Lenox is our most ambitious expression yet- where breakthrough technology, elevated rituals, and meaningful connection come together to redefine what it means to feel truly well and radiant."

In all, over 30 luxury partners and wellness brands will be showcased at Enchant, with industry leaders offering bespoke services and immersive experiences. New this year is the dedicated Beauty, Tech + Innovation Lab, a cornerstone of the festival that will spotlight cutting-edge treatments and technologies. Guests can explore AI-driven personalized skincare with SmartSKN, experience CryoBuilt's subzero cold therapy for recovery and mood enhancement, and much more.

In addition to these forward-thinking experiences, guests can experience joyful and playful wellness moments throughout the week, including Paws & Pose puppy yoga with MPG Sport, Sunset DJ Yoga, the interactive Tonic + Hand Bar, Ear Seeding, and a whimsical Botanical Bloom Cart designed to spark creativity and delight.

The Enchant experience is exclusively available to guests staying at Canyon Ranch in Lenox, Massachusetts, during the festival dates. Each stay includes full access to all events and activities, along with an invitation to an exclusive gifting suite hosted by the participating brands, where each guest can create their own swag bag valued at over $1,500. 

For booking, please visit CanyonRanch.com/Enchant or call 866-684-3898 and reference the code "Enchant" when booking your stay.

About Canyon Ranch

Since its founding in 1979, Canyon Ranch has been the global innovator and market-maker in destination wellness experiences, inspiring guests to pursue a lifetime of well-being. A visit to a Canyon Ranch Resort is unique for each guest and each stay, with over 1,500 services drawing from ancient wisdom and modern technology. Guided by world-class experts across the broadest range of offerings in the hospitality segment – including nutrition, health & performance, spa & beauty, fitness, mental health, spirituality, and more – guests gain personal insight, skills, and motivation that lead to lasting personal transformation and enrichment. With resorts in Tucson, Arizona and Lenox, Massachusetts; a retreat in Woodside, California and North America's largest day spa in Las Vegas, Nevada (Canyon Ranch Spa at The Venetian), Canyon Ranch properties are annually ranked among the best in the world, noted for warm hospitality, luxurious spas, nutritious cuisine, and awe-inspiring settings. The first Canyon Ranch Wellness Club and Spa opened in Fort Worth in 2023, and a new destination resort and residential community will open in the Austin area in late 2026. For more information, visit www.canyonranch.com or @canyonranch on Instagram.

SOURCE Canyon Ranch

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