Capital BlueCross plays prominent role in the 2013 Centers for Medicare & Medicaid Services national webinar

HARRISBURG, Pa., June 24, 2013 /PRNewswire/ -- Capital BlueCross is serving as a key participant in the Centers for Medicare & Medicaid Services (CMS) national "2013 Star Ratings Best Practices Webinar" taking place June 25 in Baltimore, Md. The program focuses on sharing strategies and programs that companies are implementing to help provide the highest quality service to their Medicare members. Capital BlueCross will participate in the webinar alongside national carriers and hospital systems as a model for the delivery of high quality service to its members.

In its presentation, "Developing Innovative Approaches to Member Outreach and Education," Capital BlueCross will share its success in reaching and caring for Medicare members through its recently-opened health and wellness retail store called Capital Blue.  The first-of-its-kind nationally, Capital Blue is focused on customer choice and healthy living, and is designed to provide one-stop shopping for customers to explore insurance options and discover fun ways to engage in good health. It is located in the Lehigh Valley, about 90 miles outside of New York City.

During the "Creating a Culture of Quality in Your Organization" presentation, Capital BlueCross will discuss its role as a member-focused health and medical value leader, and how it drives innovation throughout the health care system, resulting in better care and improved health outcomes for all of its customers. 

"We are thankful to CMS for asking Capital BlueCross to play such a significant role in the webinar," said Dr. Jennifer Chambers, Capital BlueCross chief medical officer. "This is the perfect venue for us to showcase our daily commitment of quality and excellence to all of our customers. We are humbled to share our best practices with our Medicare colleagues throughout the health care system."       

With a track record of building strong relationships with its business partners, Capital BlueCross will also take part in a panel discussion titled "Conducting Successful Provider Relations."

In addition to Doctor Chambers, representing Capital BlueCross throughout the webinar will be David Skerpon, vice president, Retail Strategies and Brand Management; George Park, director, Medicare Product Development & Policy Analysis; Therese Narzikul, senior director, Quality Improvement; and Sandra Murphy, Provider Services director.

About Capital BlueCross

In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region's leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at capbluecross.com.

SOURCE Capital BlueCross