Capital BlueCross showcases digital health evolution at annual health care forums

HARRISBURG, Pa., May 14, 2015 /PRNewswire/ -- Capital BlueCross will host Daniel Burrus, one of the world's leading technology forecasters and innovation experts, at its two annual health care forum events in May. Additionally, with the support of more than a dozen community partners and sponsors, the forums will each feature a Digital Village with interactive stations where attendees will explore how digital innovations are powering improvements to individual health and wellness.

The invitation-only Capital BlueCross events will be held from 8 to 11 a.m. on May 15 at the Holiday Inn in Breinigsville, Pa. and from 8 to 11 a.m. on May 21 at the Hershey Lodge in Hershey, Pa.

"Technology and health care are rapidly evolving and converging in ways that have tremendous potential to improve individual health," said Gary D. St. Hilaire, Capital BlueCross president and CEO. "Capital BlueCross is at the forefront of this digital health care evolution, and we are eager to share how we are supporting our customers and provider partners with advanced technology and innovative tools to improve the delivery and quality of care. From home monitoring to wearable technology to powerful data analytics tools, the future is limitless, with advances for all facets of the health care system. In collaboration with our partners, we look forward to leading this exciting change to improve the health of individuals and the communities we serve."

Keynote speaker Burrus is CEO of Burrus Research, a research and consulting firm that monitors global advances in technology to help clients profit from technological, social and business forces that are converging to create untapped opportunities. During the past 30 years, Burrus has established a worldwide reputation for his record of accurately predicting the future of technological change and its impact on business. He is a top 30 influencer on LinkedIn.

The Digital Village at each event will showcase for attendees how Capital BlueCross, its health innovations incubator company, Geneia, and community partners are making it possible for consumers to use portable devices and other technology to better manage their health and health care costs. Employers and health care providers will also get a view into the power data holds in improving the health of their employees and patients.

The stations will include:

• @ Your Home: Discover how technology will be able to change our everyday interactions with caregivers and improve our quality of life, long into our golden years.
• @ Your Office: Learn how digital tools give connected employers the edge to control health care costs and improve the well-being of their employees.
• @ Your Medical Facility: Investigate the ways doctors and hospitals are using "Big Data" tools to more efficiently target patients with the greatest needs.
• @ Your Pharmacy: Explore the ways technology is adding convenience to our lives while helping us better manage conditions we already have.
• @ Your Capital Blue: Find out how this one-of-a-kind health and wellness store provides convenient programs and resources under one roof—with friendly, personal service.
• @ Your Fingertips: Capital BlueCross team members carrying iPads will provide a live demo on how consumers can utilize health tools and services on the go.

News media is invited to attend the forums. Keynote speaker Burrus and Capital BlueCross executives will be available for interviews.

Community partners and sponsors of Capital BlueCross' health care forums include: Acro Pharmaceuticals, American Well, Apex Advertising, Inc., Change Healthcare, CVS Health, Geneia, Health Network Laboratories, Johnson & Johnson Health Systems, Inc., Lehigh Valley IronPigs, Magellan Health, Moravian College, M&T Bank, Pinnacle Health System, PPL Center, Rodale, Inc., Saul Ewing, and Stoner Graphix.

About Capital BlueCross
Capital BlueCross, headquartered in Harrisburg, Pa., is the leading health insurer in central Pennsylvania and the Lehigh Valley. For more than 75 years, the company has provided products and services to individuals, families and employers that provide peace of mind and promote good health. Today, Capital BlueCross continues to evolve, innovating new ways to create an even healthier future for customers with more choice, greater convenience, and better quality of care. Among the company's innovations is Capital Blue, a one-of-a-kind health and wellness retail store, where consumers can go for in-person service, health and nutrition consultations, fitness classes and other services that inspire healthy living. Capital BlueCross is an independent licensee of the BlueCross BlueShield Association. For more information, visit capbluecross.com or CapitalBlueStore.com.

SOURCE Capital BlueCross

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