CapRock Research Initiates Analyst Coverage on LiveDeal with $7.15 Price Target Issued by Small Cap IR
NEW YORK, Feb. 19, 2015 /PRNewswire/ -- Analyst report issued by Small Cap IR. According to the U.S. Small Business Administration, there were 28.2 million small businesses in 2011 (the latest year reported), making up 99.7% of U.S. employers and creating 63% of net new private-sector jobs between 1993 and mid-2013. The majority of small-and-medium-size businesses ("SMBs") have a website, but most are not optimized for mobile devices and do not effectively generate business for the SMB. These business owners lack the time, expertise, and resources necessary to make their websites relevant and effective parts of their marketing efforts.
These SMBs are shifting their marketing budgets from traditional media to online channels in order to attract and retain new customers. According to BIA/Kelsey's Media Ad View Reports, local advertising spending is expected to grow between 2011 and 2016 by a compound annual growth rate of 2.6%, from approximately $132 billion to over $150 billion. During this period BIA/Kelsey anticipates that local media spending will increasingly shift from traditional media business segments such as print advertising, Yellow Pages and newspapers to digital alternatives. Mobile and online advertising will account for the largest increase in local ad spending, growing at a compound annual growth rate of 14.4% from approximately $11.1 billion in 2011 to $21.8 billion by 2016.
LiveDeal, Inc. (NASDAQ: LIVE) provides specialized on-line marketing solutions for small-to-medium sized businesses ("SMBs"), to improve customer awareness and merchant visibility. The company offers these clients tools to extend their marketing reach to relevant prospective customers via the internet. The company also offers client's promotional marketing with the ability to offer special deals and activities through LiveDeal.com, as well as mobile applications for iOS and Android users and the company's online publishing partners.
An analyst report on LIVE that includes a company overview, market and competition breakdown, recent events, outlook, analyst summary, valuation, and recommendation can be viewed by using the following link at no cost:
http://bit.ly/-LIVE-AnalystReport
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