CapRock Research Initiates Coverage with Buy Recommendation and Valuation for Spiral Toys, Inc. Issued by Small Cap IR

NEW YORK, Feb. 11, 2015 /PRNewswire/ -- Analyst Report Issued by Small Cap IR. The emerging "Internet of Things" is driving demand to use mobile internet applications for a variety of applications, including interactive entertainment and internet connected toys.  According to the Toy Industry Association, Inc., the U.S. toy industry had revenues of approximately $22 billion in 2014.  The increasing worldwide adoption of smartphones and demand from mobile applications will drive additional demand for interactive entertainment.  According to statista.com, an estimated 1.7 billion smartphones will be in use by 2017, while techcrunch.com estimates that revenues from mobile applications will reach $25 billion in 2015.  A company at the intersection of interactive entertainment and the "Internet of Things" is Spiral Toys, Inc.

Spiral Toys, Inc. (OTCQB: STOY) develops, markets, and sells products and mobile applications in the mobile connected space.  The company was formerly known as Rocap Inc., and has developed several technology platforms that enable it to acquire and engage consumers in the sale and marketing of physical consumer products and toys.  The company is led by a management team with experience in entertainment, games, and toys, from companies that range from startups to The Walt Disney Company and Sony. 

The company collects revenue on both the physical purchase of goods, and the sale of digital content through the Apple App Store and Google Marketplace.  The company has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment.  The company's mobile-connected entertainment platform connects physical items to today's top mobile devices through BTLE, NFC, ultrasonics and other technologies, creating a unique interactive user experience.  The company's products connect toys and entertainment devices to smartphones and tablets, and allow these devices to communicate, interact, share and update content.  The company has expertise in hardware and software entertainment, and works with companies and inventors to create new entertainment experiences and products. 

An analyst report on STOY that includes a company overview, market and competition breakdown, recent events, outlook, analyst summary, valuation, and recommendation can be viewed by using the following link at no cost: http://bit.ly/-STOY-AnalystReport.

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