ORLANDO, Fla., Oct. 13, 2015 /PRNewswire/ -- Partygoers be prepared to hit the deck and have a serious 'Blast' because 'shots' are about to be released. Captain Morgan is on a mission to shake things up and increase the level of excitement with Captain Morgan Cannon Blast – the 'shot to end all shots' and the unmistakeable signal that fun is about to go down.
To officially welcome the newest addition to the Captain Morgan line up, the brand will host its first-ever Cannon Blast Bar Crawl. This adventurous spectacle will takeover the Wall Street Plaza in Downtown Orlando, Fla., when human cannonball, Brian Miser is shot from multiple cannons between various bars. Adults looking to witness this Bar Crawl, will watch in amazement as Miser, for the first time ever, performs multiple blasts from different cannons on the same day.
"Everything about Cannon Blast from its taste, packaging and this event is designed to change the pace of responsible celebrations, including anything from hanging out with a large group of friends to seeing a new band for the first time," said Dan Kleinman, Vice President of Marketing, Rums for Diageo North America. "The Cannon Blast Bar Crawl is one of the most unique and highly-sharable things we have ever done to introduce a new product and we look to continue approaching everything we do with a level of energy that keeps consumers intrigued."
Cannon Blast features an intensely delicious blend of Caribbean rum and unique bold spices, providing Captain Morgan drinkers with a blast of citrus sweet flavor, followed by a spark of unexpected heat. The product's innovative packaging includes a cannonball shaped bottle that glows in the dark when featured with a black light.
"Never in all my years did I think that my talents would be leveraged to launch a new shot brand," said Miser. "To be a part of this experience and bring this type of entertainment to the bar scene is very exciting and showcases the level of fun behind everything related to Cannon Blast."
Throughout his professional career, Miser has performed more than 6,500 blasts and holds a world record for the only human to ever be shot from a crossbow while on fire. Miser is also the mastermind behind building the cannon, which is meticulously crafted with years of circus secrets. As part of his routine, Miser tenses every muscle in his body before he blasts off. Within a half-second, his body will accelerate to 65 miles per hour, and he will fly 110 feet before hitting a landing pad. Upon completion of the first blast, he will do it all over again to complete the Bar Crawl.
The Wall Street Plaza in Downtown Orlando will be transformed as part of the event. All the festivities will occur at approximately 6:00 PM EST on Saturday, October 17th. Captain Morgan fans unable to join the party can follow the #CannonBlastCrawl on social media channels. For a behind-the-scenes look at the blasts, Funny Or Die will be on the scene streaming multiple LIVE Periscope broadcasts.
Captain Morgan partnered with Campfire at SapientNitro to conceptualize, plan and launch this event and its social components. "As a creative agency, we're well accustomed to thinking big. But with the CANNON BLASTä Bar Crawl, the sky was the limit – literally," said Jeremiah Rosen, President, Campfire at SapientNitro. "We are proud to partner with clients like Captain Morgan who share our desire to think boldly and create unforgettable experiences."
Captain Morgan reminds adults that as they raise a (shot) glass – to always do so in moderation. To learn more about CAPTAIN MORGAN follow us on social media on Instagram (@CaptainMorganUSA), Twitter (@CaptainMorganUS) and like us on Facebook (@CaptainMorganUSA).
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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Campfire at SapientNitro launches new products and entertainment franchises with participatory campaigns and branded stories that generate buzz, ignite fan cultures and attract consumers. In 2011, Campfire was named MediaPost's OMMA Magazine 'Small Agency of the Year', and in 2013, were awarded Advertising Age's 'Small Agency Campaign of the Year' for their rule-breaking digital and outdoor campaign to launch the Cinemax show, Hunted. For more information, visit http://www.campfirenyc.com.
SOURCE Captain Morgan