America's No.1 Spiced Rum1 is calling all crews to 'Captain While You Can' with a season-long competition popping up at tailgates from coast-to-coast, including daring fans to out-tailgate, out-cheer, and out-celebrate the competition for bragging rights of a lifetime
NEW YORK, Sept. 18, 2025 /PRNewswire/ -- Captain Morgan is shaking up football season with The Captain's Challenge, daring fans to rally their crew, embrace the unexpected, and turn game day into the most epic day of the week. Blending the energy of football fandom with the signature rebellious spirit of Captain Morgan, the challenges will turn friendly rivalries into an opportunity for fans to step up at a moment's notice and compete for bragging rights for their city.** The game day energy doesn't stop there, Captain Morgan is upping the ante at the end of the season with an ultimate surprise: a Super Bowl ® LX x Captain Morgan experience complete with an electric performance hosted in one lucky city.
Led by reality TV break-out star, on-air host, and sportswriter West Wilson and his crew, The Captain's Challenge will bring unmatched energy to tailgates across the country.
"You never know what The Captain's Challenge is going to throw at you—but that's the point," West Wilson shares. "This football season, it's all about how your crew shows up when the pressure's on. I'm hyped to lead the charge - because after all, no tailgate is complete without Captain Morgan."
All-season long, fans will have the chance to win exclusive prizes, custom Captain Morgan gear, and even upgraded game day experiences such as behind-the-scenes stadium tours, club tickets, and sideline passes.†
With "Captain While You Can" as its rallying cry, The Captain's Challenge invites fans to unite their crew, and say yes to the unexpected, in-the-moment adventures that turn ordinary game days into unforgettable stories. The rules are easy: spot the challenge, rally your crew, bring home the glory.
"With the Captain's Challenge, we're tapping into a cultural phenomenon that's fueling the next generation of fans—challenge culture," said Anne Nosko, VP at Captain Morgan. "We're giving crews a reason to shake up their game day rituals with a fun detour that can turn into unforgettable moments, the kind they'll be talking about long after the final whistle."
Whether it's discovering an epic tailgate takeover, unlocking upgraded tickets, or attending the party of a lifetime, The Captain's Challenge is a reminder that the best memories aren't planned — they're seized. Follow @CaptainMorganUSA and visit The Captain's Challenge hub to catch the fun when it hits your turf and Captain While You Can.
**The CAPTAIN MORGAN Captain's Challenge Contest is offered at promotional events in select cities on designated Saturdays bet. 9/13 and 11/15. NO PURCHASE NECESSARY. U.S., 21+. Event attendees compete for city in teams of 4 by completing interactive puzzle; each completed puzzle results in 1 point for city. City with the most points is the winner. See Official Rules at (LINK) for details including participating cities and promotional event dates.
‡Prizes available in CAPTAIN MORGAN "Follow The Captain" Sweepstakes 3.0 as well as in sweepstakes promotion offered in conjunction with specific NFL teams. NO PURCHASE NECESSARY. U.S., 21+. For additional details, including "Follow The Captain" Sweepstakes 3.0 Official Rules, visit followthecaptain.com.
All sweepstakes/contests sponsored by Diageo Americas, Inc., New York, NY.
About Captain Morgan Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.
About Diageo North America Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.
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