NORWALK, Conn., March 28, 2012 /PRNewswire/ -- Today, the makers of Captain Morgan Original Spiced Rum released Captain's Conquest, a groundbreaking mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan's world. The Captain's Conquest mobile game is available for free download in both Android Market and the Apple App Store.
The goal of the game is to rise through the ranks—from a Stowaway to the Captain of your own powerful fleet—ruling the high seas and reaping rewards through skilled digital game-play and adventurous behavior in the real world. Players will earn points and gain status by successfully mastering the in-game battle mode, conquering territory by checking in at real world locations and using the scope to scan Captain Morgan bottles.
At the onset of the game, players are given command of a ship, the initial size of which is determined by their influence on social platforms such as Facebook, Foursquare and Twitter. In the Captain's world, size matters, as the magnitude of a player's ship and the adornments acquired during their adventures influence their success in battle, and ultimately their rank.
Using GPS and location-based technologies, the game populates the map screen with visual representations of other players' ships in the area. Players have the option to interact with those around them by challenging enemy ships to battle.
"Social mobile gaming is exploding in popularity and Captain's Conquest is a relevant and unexpected way for the Captain Morgan brand to connect with our adult fans in a medium where they are proactively seeking new and exciting experiences," said Tom Herbst, Director of Marketing, Rums at Diageo. "This mobile game creates an exciting and entertaining brand experience for our loyal fans by showcasing the Captain's legacy and adventurous spirit via a 21st century medium."
Developed by Unit 9, an award-winning, UK-based digital creative production company, the Captain's Conquest mobile game pushes the graphics capabilities of both the Android and iOS platforms, creating high-impact visuals.
For more information on the game and its capabilities visit Facebook.com/CaptainMorganUSA.
And remember, no matter how big your ship or swift your vessel, Captain Morgan reminds you to: Raise your glass – always in moderation.
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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SOURCE Captain Morgan