Car Town Zooms Into the Toy Aisle with GreenLight Collectibles

LONG BEACH, Calif., May 8, 2012 /PRNewswire/ -- Cie Games, a successful social game developer and creator of the leading automotive-based Facebook game, Car Town, announced today a collaboration with GreenLight Collectibles, a premier manufacturer of high quality collectibles and specialty lines for INDYCAR and many others, to create and merchandise Car Town branded toy cars based on the popular game.

From classic and sporty to muscle cars, the toy line will feature something for every car enthusiast and Car Town fan.  Some of the cars that will be released at launch include 2012 Chevrolet Camaro ZL1, 1970 Plymouth Superbird, 2003 Jeep Wrangler, and 1957 Chevy Bel Air.

"Car Town's creative game play features and Cie Games' authentic approach to developing the vehicles and graphics within the game will translate very well to our new line of mini pull-back vehicles," commented Kevin Davey, Founder of GreenLight Collectibles.  "Our two-speed pull-backs will bring the cars featured in the game to life with vehicles that are fun to play with and collect."

This marks the entrance of Cie Games into a new market and signals its crossover from social game to consumer products which a select few social games have managed to do.  The extension into merchandising and consumer products will lend additional branding/licensing opportunities in the future, providing more presence of Car Town in the consumer marketplace and widening Car Town's existing customer base.   

"We are thrilled to team up with GreenLight Collectibles which has worked with the biggest automotive brands and franchises to design the new toy line," said Dennis Suggs, President, Cie Games.  "The release of the toy line is a testament to the reach of the Car Town brand."

With more than 40 million drivers rolling in since launch, Car Town is one of the most in-demand games available on Facebook.  In Car Town, players can collect and customize virtual cars, build their dream garage and race against friends.

Additional information on the toy line will be shared closer to the release scheduled for Fall 2012.  For news and updates, check out www.cartown.com. 

About GreenLight® Collectibles
GreenLight® Collectibles is a premier manufacturer and marketer of officially licensed, authentic die-cast replica vehicles and other automotive related products.  GreenLight die-cast replicas are produced in 1:18, 1:24, 1:43 and 1:64 scale and are officially licensed by top brand licensors including General Motors, Ford Motor Company, Chrysler Group LLC, Carroll Shelby Licensing, Sony Pictures, CBS, Universal Studios, Summit Entertainment, Mecum Auto Auctions, IZOD IndyCar Series, Indianapolis Motor Speedway and Grand-Am Road Racing Association and others.

About Cie Games
Cie Games is a leading publisher and developer of social and mobile games. Its popular game Car Town is the first Facebook game built around brands, has attracted more than 40 million players.  Cie Games has developed licensing, advertising and marketing partnerships and integrations with more than 30 major companies and brands, including NASCAR, General Motors, Honda, Toyota, Ferrari, Universal Pictures, Regal Entertainment and others.  Cie Games is based in Long Beach, California.

Contact:
Cie Games
Marina Beck
Rogers & Cowan
310-854-8192
[email protected]

SOURCE Cie Games